Oral Care - Belgium

Date: August 22, 2010
Pages: 36
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: OBAE59AFA95EN
Leaflet:

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The main event in oral care in 2009 was the entry of Oral-B (GBO: Procter & Gamble) in toothpaste. It was already a key brand in toothbrushes, but had yet to enter toothpaste in Belgium. The brand came with strong innovations such as Oral-B Pro-Expert. Given Oral-B Laboratories invested a lot in advertising to support this crossover, most players reacted in order to defend their share, which resulted in strong promotional activity and an eventful and innovative year in 2009, at least in...

Euromonitor International's Oral Care Products in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Slower Yet Still Positive Growth for Bpc in Belgium in 2009
Success of Natural and Credible Beauty and Personal Care
L'oréal Remains Market Leader
Supermarkets Lead, Parapharmacies and Drugstores Progress
Moderate Forecast Growth for Bpc
Key Trends and Developments
No Strong Crisis, Thus Still Moderate Sales Growth in Bpc
Stronger Demand for Natural Products Although Scientific Discoveries Still Drive Sales
Always More Time, Protection and Cocooning
Demographic Segmentation Does Not Always Bear Fruit in 2009
Parapharmacies and Drugstores Grow at the Expense of Beauty Specialists
Market Data
Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
Table 8 Penetration of Private Label by Sector 2004-2009
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
Table 12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Sources
Summary 1 Research Sources
Biover NV
Strategic Direction
Key Facts
Summary 2 Biover NV: Key Facts
Summary 3 Biover NV: Operational Indicators
Company Background
Production
Competitive Positioning
Ecover Belgium NV
Strategic Direction
Key Facts
Summary 4 Ecover Belgium NV: Key Facts
Summary 5 Ecover Belgium NV: Operational Indicators
Company Background
Production
Summary 6 Ecover Belgium NV: Production 2009
Competitive Positioning
Louis Widmer NV
Strategic Direction
Key Facts
Summary 7 Louis Widmer NV: Key Facts
Summary 8 Louis Widmer NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Louis Widmer NV: Competitive Position 2009
Omega Pharma NV
Strategic Direction
Key Facts
Summary 10 Omega Pharma Belgium NV: Key Facts
Summary 11 Omega Pharma NV: Operational Indicators
Company Background
Production
Summary 12 Omega Pharma Belgium NV: Production 2009
Competitive Positioning
Summary 13 Omega Pharma Belgium NV: Competitive Position 2009
Reckitt Benckiser SA NV
Strategic Direction
Key Facts
Summary 14 Reckitt Benckiser SA NV: Key Facts
Summary 15 Reckitt Benckiser SA NV: Operational Indicators
Company Background & Production
Competitive Positioning
Summary 16 Reckitt Benckiser SA NV: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Oral Care by Subsector: Value 2004-2009
Table 16 Sales of Oral Care by Subsector: % Value Growth 2004-2009
Table 17 Sales of Manual and Power Toothbrushes by Type: Value 2004-2009
Table 18 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2004-2009
Table 19 Sales of Toothpaste by Type: % Value Breakdown 2005-2009
Table 20 Oral Care Company Shares 2005-2009
Table 21 Oral Care Brand Shares by GBN 2006-2009
Table 22 Toothpaste Brand Shares by GBN 2006-2009
Table 23 Mouthwash/Dental Rinses Brand Shares by GBN 2006-2009
Table 24 Forecast Sales of Oral Care by Subsector: Value 2009-2014
Table 25 Forecast Sales of Oral Care by Subsector: % Value Growth 2009-2014
Table 26 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2009-2014
Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2009-2014
Table 28 Retail Sales of Manual Toothbrushes by Type: % Analysis 2005-2010
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