Nappies/Diapers/Pants in Kenya

Date: March 29, 2018
Pages: 14
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: N2613687E4DEN
Leaflet:

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Mothers in Kenya tend to either trade up and buy Pampers or trade down to Snuggles or Softcare. This leaves Kimberly-Clark Corp's mid-tier Huggies Snug & Dry line without a real identity. In December 2017, Huggies ran a 25% discount on its nappies and wipes products to encourage sales. Furthermore, a brand such as Huggies is very active on Kenyan social media, giving mothers tips such as how to avoid baby rash and asking mothers to share special moments with their little ones, as well as encoura...

Euromonitor International's Nappies/Diapers/Pants in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Nappies/Diapers/Pants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
More To Be Spent on Social Media Awareness and Advertising
Innovation Is Intended To Make Nappies More Comfortable and To Expand Product Lines
Continuing Urbanisation and Higher Incomes Favour the Category
Competitive Landscape
Partnerships Are Made To Alleviate Diseases That Heavily Affect Children
Competitive Marketing and Pricing Strategies Prevail
Online Retailing Will Save Working Mothers Time
Category Data
  Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
  Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
  Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
  Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Executive Summary
Kenya Undergoes Massive Infrastructure Developments
There Is A Focus on Sustainable Production and Recycling
Competition Drives Sales
Supermarkets Leads Sales
A Positive Forecast Period Performance Is Anticipated
Market Indicators
  Table 7 Birth Rates 2012-2017
  Table 8 Infant Population 2012-2017
  Table 9 Female Population by Age 2012-2017
  Table 10 Total Population by Age 2012-2017
  Table 11 Households 2012-2017
  Table 12 Forecast Infant Population 2017-2022
  Table 13 Forecast Female Population by Age 2017-2022
  Table 14 Forecast Total Population by Age 2017-2022
  Table 15 Forecast Households 2017-2022
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
  Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
  Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
  Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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