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Nappies/Diapers/Pants in Japan

March 2020 | 18 pages | ID: NF8F5E567DEEN
Euromonitor International Ltd

US$ 990.00

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In common with sanitary protection, nappies/diapers/pants is seeing falling birth rates lead to a contraction of its consumer base. As in the sanitary protection category, manufacturers are responding to falling volumes by working to generate value through premiumisation. The potential for upmarket development is enhanced by the increased purchasing power of families due to rising female participation in paid employment and the fact that fewer babies per family means more money available per chi...

Euromonitor International's Nappies/Diapers/Pants in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Retail Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Nappies/Diapers/Pants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Leading players take offer upmarket with natural and organic products
Focus on disposable pants and an increasingly segmented offer
Strong presence in e-commerce
COMPETITIVE LANDSCAPE
Unicharm working to strengthen leading position
New Chinese law hits Kao’s sales
Pampers benefits from institutional presence
CATEGORY DATA
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Japan’s changing demographic profile presenting major challenges
Premiumisation a prominent feature of the market in 2019
Leading players look to build on brand strength to meet market challenges
Health and beauty specialist retailers remains the largest distribution channel, but e-commerce gaining share
Demographic developments shaping long-term trends, while coronavirus has an immediate impact
MARKET INDICATORS
Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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