Men's Grooming in South Korea

April 2024 | 24 pages | ID: MD70CA8D165EN
Euromonitor International Ltd

Abstracts

Men’s grooming maintained solid current value growth in South Korea in 2023. However, sales of premium men’s deodorants and premium men’s hair care products continued to be negligible, primarily because demand remains within the mass segment in these categories. There are a few products available in the market, but sales remain insignificant. Premium brands tend to opt for a unisex positioning, rather than focusing exclusively on men’s products, resulting in a lack of diversity in terms of scent...

Euromonitor International's Men's Grooming in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Grooming market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Men's Grooming in South Korea
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

MEN'S GROOMING IN SOUTH KOREA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Premium segment in men’s deodorants and men’s hair care continues to be negligible
Mass skin care products targeted for general use limit the growth of premium men’s skin care
Hypermarkets holds retail power in men’s shaving, while premium men’s skin care faces decline amidst changing retail landscape
PROSPECTS AND OPPORTUNITIES
Mass men’s skin care set to see the highest growth, with other categories offering notable growth potential
Male consumers expected to become a more important target group in the future
Men’s grooming expected to see more product diversity
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2018-2023
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 5 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources