Men's Grooming - Romania

November 2011 | 26 pages | ID: MC14B6F9375EN
Euromonitor International Ltd

Abstracts

The overall category grew 2,1% in 2010. The main reason for growth was that an increasing number of Romanian men are interested in how they look, and how they can improve their appearance. This trend is evident predominantly in urban areas, where advertising campaigns and lifestyle magazines have introduced the concepts of skin care for men. Furthermore, such locations are where young professionals with above-average income reside, and have started to care about their appearance and take an...

Euromonitor International's Men's Grooming in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Grooming market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

MEN'S GROOMING IN ROMANIA

Euromonitor International
November 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Grooming by Category: Value 2005-2010
  Table 2 Sales of Men's Grooming by Category: % Value Growth 2005-2010
  Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2006-2010
  Table 4 Men's Grooming Company Shares 2006-2010
  Table 5 Men's Grooming Brand Shares by GBN 2007-2010
  Table 6 Men's Razors and Blades Brand Shares by GBN 2007-2010
  Table 7 Forecast Sales of Men's Grooming by Category: Value 2010-2015
  Table 8 Forecast Sales of Men's Grooming by Category: % Value Growth 2010-2015
Farmec SA in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
  Summary 1 Farmec SA: Key Facts
  Summary 2 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 [Company name]: Competitive Position 2010
Executive Summary
Rural/urban Consumption Gap Offers Strong Growth Potential
Nature-inspired Products Gain Strength
Multinationals Maintain Leading Positions
Expansion of Retailing Will Drive Up Cosmetics' Sales
Key Trends and Developments
Direct Sellers Dominate the Rural Environment
Multinationals Dominant
Middle Income Segment Offers Highest Growth Potential
Pharmacies and Beauty Retailers Increase Share
Increasingly Demanding Consumers
Bio/natural Cosmetics Have A Strong Development Potential
Market Data
  Table 9 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 11 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 13 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 14 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 15 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 16 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 17 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Definitions
Sources
  Summary 4 Research Sources