Men's Grooming in Poland
Despite strong masculinity stereotypes among the male population in the country, there is a clear trend towards higher acceptance of men’s grooming routines. This has helped to develop men's grooming, which achieved double-digit value growth in 2022, although part of the growth originated from rising prices. Moreover, some men continue to keep their daily care routine to a minimum. Men also tend to opt for all-in-one products, which means satisfying as many needs as possible by using one product...
Euromonitor International's Men's Grooming in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Men's Grooming in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SUN CARE IN POLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing awareness of the importance of sun care boosts category sales, especially in high SPF products
L'Or?al Polska Sp zoo and Beiersdorf AG retain the lead with their well-known and widely available brands
Health and personal care stores proves popular for sun care while retail e-commerce continues to gather momentum, even in the wake of the pandemic
PROSPECTS AND OPPORTUNITIES
Sun care on a growth trend thanks to the increasing importance of skin care over the forecast period, though consumers opt for products with chemical rather than natural formulas for reasons of efficacy
Demand for self-tanning remains limited due to problems with application
Aftersun remains a small category due to low consumer awareness and the availability of substitutes, such as body care
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2017-2022
Table 2 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sun Care: % Value 2018-2022
Table 4 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 6 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN POLAND
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing awareness of the importance of sun care boosts category sales, especially in high SPF products
L'Or?al Polska Sp zoo and Beiersdorf AG retain the lead with their well-known and widely available brands
Health and personal care stores proves popular for sun care while retail e-commerce continues to gather momentum, even in the wake of the pandemic
PROSPECTS AND OPPORTUNITIES
Sun care on a growth trend thanks to the increasing importance of skin care over the forecast period, though consumers opt for products with chemical rather than natural formulas for reasons of efficacy
Demand for self-tanning remains limited due to problems with application
Aftersun remains a small category due to low consumer awareness and the availability of substitutes, such as body care
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2017-2022
Table 2 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sun Care: % Value 2018-2022
Table 4 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 6 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN POLAND
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
