Men's Grooming in Poland

Date: May 10, 2018
Pages: 21
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MED62640D3AEN
Leaflet:

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According to a research study (source: Mobile Institute, June 2017) every third man buys grooming products himself. The rest rely entirely on their partner or ask for their partner’s opinion. Nevertheless, there is a visible trend that men who care about their image are no longer perceived as “unmanly”. In young, metropolitan circles, Polish men can dedicate more time and effort into taking care of themselves than the average Polish woman. The world of men's grooming is no longer limited to the...

Euromonitor International's Men's Grooming in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Men's Grooming No Longer A Niche
Beards Remain Fashionable
Men Willing To Pay More When Needed
Competitive Landscape
Procter & Gamble Retains Leadership
New Product Development Focuses on Facial Hair and Skin Care
Private Label Growing But Remains A Niche
Category Data
  Table 1 Sales of Men's Grooming by Category: Value 2012-2017
  Table 2 Sales of Men's Grooming by Category: % Value Growth 2012-2017
  Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
  Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
  Table 5 NBO Company Shares of Men's Grooming: % Value 2013-2017
  Table 6 LBN Brand Shares of Men's Grooming: % Value 2014-2017
  Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
  Table 8 Forecast Sales of Men's Grooming by Category: Value 2017-2022
  Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care in Poland Is Thriving
Naturalness Is the Key Trend
Highly Fragmented Landscape With Both Global and Local Brands Performing Well
Asian Products Grow in Popularity
Future Is Bright, But Some Threats Loom
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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