Men's Grooming in Nigeria

Date: April 25, 2017
Pages: 25
Price:
US$ 990.00 US$ 792.00
Offer valid until July 31, 2017!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MBC4E0DF4DFEN
Leaflet:

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Although still niche in Nigeria, men’s grooming increased over the review period thanks largely attributed to the rise in usage of the internet and cable TV as many consumers are influenced by local and international celebrities. These celebrities – such as Nollywood actors and directors and Afro-Pop musicians – are trendsetters who create influential style movements. Therefore, Nigerian men, who tend to be macho in their attitudes, are increasingly more interested in being pampered with beauty...

Euromonitor International's Men's Grooming in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Grooming by Category: Value 2011-2016
  Table 2 Sales of Men's Grooming by Category: % Value Growth 2011-2016
  Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2012-2016
  Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2016
  Table 5 NBO Company Shares of Men's Grooming: % Value 2012-2016
  Table 6 LBN Brand Shares of Men's Grooming: % Value 2013-2016
  Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2013-2016
  Table 8 Forecast Sales of Men's Grooming by Category: Value 2016-2021
  Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2016-2021
Pz Cussons Nigeria Plc in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
  Summary 1 PZ Cussons Nigeria Plc: Key Facts
  Summary 2 PZ Cussons Nigeria Plc: Operational Indicators
Competitive Positioning
  Summary 3 PZ Cussons Nigeria Plc: Competitive Position 2016
Executive Summary
Beauty and Personal Care Growth Slowed by Economic Recession in 2016
Premium Segment Hit Worst by the Recession As Consumers Move To Mass Brands
Competition Increases in 2016 As Demand Shifts To Affordable Brands
New Product Launches Focus on Affordability and Natural Ingredients
Positive Growth Expected Over the Forecast Period As the Economy Returns To Growth
Key Trends and Developments
Consumers Are Going Natural
Growth of the Female Population in Urban Areas Is Driving Beauty and Personal Care Growth
Beauty Service Provision, Direct Selling, and Modern Retail Help To Increase Visibility for Beauty and Personal Care Products
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
  Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
  Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 4 Research Sources












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