Men's Grooming in Germany

Date: May 4, 2018
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MBE63E0B948EN
Leaflet:

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In 2017, men’s grooming recorded a decline in value sales despite general optimism regarding the category. Its decline can be largely attributed to a poor performance from men’s shaving and a high level of price competition between both manufacturers and retailers. Men’s shaving suffered from weaker demand due to the popularity of beards and the convenience of electric razors. However, men’s shaving is expected to return to growth, albeit modest, over the forecast period, largely supported by th...

Euromonitor International's Men's Grooming in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Growth Potential Remains Strong Despite Overall Value Decline
Men's Purchasing Behaviour Requires Tailored Marketing Activities
Competitive Landscape
Leading Player Procter & Gamble Continues To Lose Share
Private Label Expected To Benefit From A Preference for Mass Products
Category Data
  Table 1 Sales of Men's Grooming by Category: Value 2012-2017
  Table 2 Sales of Men's Grooming by Category: % Value Growth 2012-2017
  Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
  Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
  Table 5 NBO Company Shares of Men's Grooming: % Value 2013-2017
  Table 6 LBN Brand Shares of Men's Grooming: % Value 2014-2017
  Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
  Table 8 Forecast Sales of Men's Grooming by Category: Value 2017-2022
  Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care Continues To Register Steady Current Value Growth in 2017
Natural Products Becoming More Popular
Leading Companies Face Growing Competition
Innovation Driven by More Sophisticated Consumer Demands
Rising Demand for Premium and Natural Products To Drive Further Growth
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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