Men's Grooming in Cameroon

June 2023 | 22 pages | ID: M70E5638055EN
Euromonitor International Ltd

Abstracts

In the past, be it in barber shops or at home, baby powders were the most common pre-shave products used with surgical spirits used as post-shave lotions to prevent bumps. These were cheaper alternatives coupled with the fact that the availability of pre- and post-shave brands were limited in the country. By the end of the review period, this scenario had evolved with dozens of international pre- and post-shave brands available across different channels. Popular brands include Mennen, Nivea, Bic...

Euromonitor International's Men's Grooming in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Grooming market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

MEN'S GROOMING IN CAMEROON
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased availability of pre- and post-shave brands for men replace traditional usage of baby powder
Cameroonian men show growing interest in their appearance thereby boosting sales of men’s grooming
Beiersdorf’s Nivea for Men brand line remains a popular choice for many men in Cameroon
PROSPECTS AND OPPORTUNITIES
Product adoption remains a challenge, thus an opportunity to introduce a multi-purpose product to lure consumers
Self-care and wellness are pivotal to category success over the forecast period
Men avoid complex skin care routines and prefer to keep it simple
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2017-2022
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 5 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN CAMEROON
EXECUTIVE SUMMARY
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources