Men's Grooming in Estonia

April 2024 | 21 pages | ID: M6C9039942FEN
Euromonitor International Ltd

Abstracts

In 2023, men's grooming in Estonia showcased a positive performance, with double-digit retail value growth and standout volume performances from men's fragrances and bath and shower products. While men's grooming suffered from COVID-19 lockdowns, with current value and volume declines, 2022 and 2023 saw heightened demand. This increase was in line with the return to work, social activities, and the gym, fuelling product demand. In addition, the landscape has positive room for growth as men are i...

Euromonitor International's Men's Grooming in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Grooming market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Men's Grooming in Estonia
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

MEN'S GROOMING IN ESTONIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Positive retail value and volume growth led by men's fragrances
International players lead while Old Spice increases its advertising
Premium fragrances outperform mass fragrances in 2023
PROSPECTS AND OPPORTUNITIES
Competition from unisex and family products challenges ongoing retail volume growth
Shaving remains irregular as the strong trend for beards is rising
There is room for development in men's skin care
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2018-2023
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 5 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources