Laundry Care in Japan

Date: March 14, 2018
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: LA30D145B58EN
Leaflet:

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When liquid tablet detergents were introduced to Japanese consumers in 2014, there was a general consensus that the mono-dose format would eventually account for around one-fifth of value sales in the category by 2019. During the first two years that these products were available, the category registered outstanding sales growth. However, sales have been more mature since then and growth rates have slowed down considerably. Indeed, very modest growth rates are expected to be seen in sales of liq...

Euromonitor International's Laundry Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Exact Dosing of Detergents Set To Remain A Major Priority, Despite Busy Lifestyles
Further Room for Growth in Fabric Softeners As Products Address Various Needs
Consumers in Japan Increasingly Opt for Refill Packs for Convenience and Ecology
Competitive Landscape
Kao Corp Maintains Its Position As the Leading Player in Laundry Care
Second-placed Procter & Gamble Remains Hot on the Heels of Kao Corp
Third-place Lion Corp Well Ahead of Its Smaller Rivals
Category Indicators
  Table 1 Household Possession of Washing Machines 2012-2017
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2012-2017
  Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
  Table 4 Sales of Laundry Aids by Category: Value 2012-2017
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017
  Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017
  Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Executive Summary
Steady and Stable Growth Registered in Home Care During 2017
the Shift Towards Premium Products Supports Positive Value Growth in Home Care
Health and Beauty Specialist Retailers Is Again the Leading Distribution Channel
Kao Corp Maintains Its Position As the Leading Player in Home Care
Mature Market Set for Slow and Steady Growth Over the Forecast Period
Market Indicators
  Table 16 Households 2012-2017
Market Data
  Table 17 Sales of Home Care by Category: Value 2012-2017
  Table 18 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 19 NBO Company Shares of Home Care: % Value 2013-2017
  Table 20 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 21 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 22 Distribution of Home Care by Format: % Value 2012-2017
  Table 23 Distribution of Home Care by Format and Category: % Value 2017
  Table 24 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 25 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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