Laundry Care in Japan

Date: May 19, 2017
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: LA30D145B58EN
Leaflet:

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Laundry care in Japan recorded 3% current value growth in 2016 as sales reached JPY496.6 billion, a slower performance than the 4% current value growth registered in the category during 2015. This growth was due to the shift towards value-added products such as premium liquid softeners and concentrated detergents with antibacterial and deodorising functions. These premium products are marketed by reference to the ability to reduce the amount of time required to do the laundry as well as their ab...

Euromonitor International's Laundry Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2011-2016
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2011-2016
  Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
  Table 4 Sales of Laundry Aids by Category: Value 2011-2016
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
  Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
  Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Kao Corp in Home Care (japan)
Strategic Direction
Key Facts
  Summary 1 Kao Corp: Key Facts
  Summary 2 Kao Corp: Operational Indicators
Competitive Positioning
  Summary 3 Kao Corp: Competitive Position 2016
Executive Summary
Premium Products Induce Strong Value Growth in Home Care
Scents and the Birth of A New Category Contribute To Healthy Growth in Laundry Care
Procter & Gamble Poses A Challenge To the Leading Player Kao
Health and Beauty Specialist Retailers Remains the Most Popular Channel in 2016
Maturity of Demand Set To Suppress Growth in Home Care Over the Forecast Period
Key Trends and Developments
Increasing Female Employment Opens Up New Opportunities for Manufacturers
Strong Growth in Detergent Tablets Boosts Overall Growth in Laundry Care
Home Cleaning Services Gradually Increase Awareness Among Consumers
Market Indicators
  Table 16 Households 2011-2016
Market Data
  Table 17 Sales of Home Care by Category: Value 2011-2016
  Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 19 NBO Company Shares of Home Care: % Value 2012-2016
  Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 22 Distribution of Home Care by Format: % Value 2011-2016
  Table 23 Distribution of Home Care by Format and Category: % Value 2016
  Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 4 Research Sources
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