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Laundry Care in Japan

February 2020 | 17 pages | ID: LA30D145B58EN
Euromonitor International Ltd

US$ 990.00

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With consumers in Japan increasingly wearing synthetic fibres, partly due to the athleisure trend, the leading manufacturers have looked to adapt their product ranges to meet the changing needs of these consumers. For example, Procter & Gamble Japan KK introduced its Ariel Platinum Sports Bio Gel which is designed to tackle tough stains and odours that occur during exercise or when working and is also designed with sportswear in mind. Meanwhile, Kao Corp launched its innovative Attack Zero line...

Euromonitor International's Laundry Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Growing Use of Synthetic Fibres Encourages New Product Development
Consumers Turning To Fabric Softeners As A Way To Remove Bad Smells
Fine Fabric Detergents Sees Its Audience Expand
Competitive Landscape
Attack Zero Makes Strong Entry Into Market With Innovative Product Range
New Product Line Fails To Shine With Lion Corp Losing Share
Procter & Gamble Retains Monopoly in Liquid Tablet Detergents
Category Data
Table 1 Sales of Laundry Care by Category: Value 2014-2019
Table 2 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 3 Sales of Laundry Aids by Category: Value 2014-2019
Table 4 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 5 Sales of Laundry Detergents by Category: Value 2014-2019
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 7 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 8 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 9 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 10 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 11 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 12 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 13 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
Executive Summary
Convenience and Efficacy the Main Focus When It Comes To Home Care in Japan
Home Care Helping To Remove Bad Smells
Kao Retains Crown As King of Home Care in Japan
Concentrated Formulas the Focus of New Product Development
Concerns Over Health and Hygiene Set To Drive Growth in Home Care
Market Data
Table 15 Sales of Home Care by Category: Value 2014-2019
Table 16 Sales of Home Care by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Home Care: % Value 2015-2019
Table 18 LBN Brand Shares of Home Care: % Value 2016-2019
Table 19 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 20 Distribution of Home Care by Format: % Value 2014-2019
Table 21 Distribution of Home Care by Format and Category: % Value 2019
Table 22 Forecast Sales of Home Care by Category: Value 2019-2024
Table 23 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources


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