Laundry Care in Spain

Date: September 25, 2012
Pages: 44
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L6E1312A47AEN
Leaflet:

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In 2011 laundry care followed a pattern which took place continuously for the last few years within laundry detergents, which was the move of consumers from powder to liquid detergents. The growing consumer preference for liquid detergents is driven by the huge possibilities it allows with regard to sustainability, and the benefits it offers through new washing technologies.

Euromonitor International's Laundry Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2006-2011
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2006-2011
  Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
  Table 4 Sales of Laundry Aids by Category: Value 2006-2011
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
  Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
  Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2008-2011
  Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
  Table 10 Laundry Care Company Shares 2007-2011
  Table 11 Laundry Care Brand Shares 2008-2011
  Table 12 Laundry Aids Company Shares 2007-2011
  Table 13 Laundry Aids Brand Shares 2008-2011
  Table 14 Laundry Detergents Company Shares 2007-2011
  Table 15 Laundry Detergents Brand Shares 2008-2011
  Table 16 Forecast Sales of Laundry Care by Category: Value 2011-2016
  Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Henkel Ibérica SA in Home Care (spain)
Strategic Direction
Key Facts
  Summary 1 Henkel Ibérica SA: Key Facts
  Summary 2 Henkel Ibérica SA: Operational Indicators
Company Background
Production
  Summary 3 Henkel Ibérica SA: Production Statistics 2011
Competitive Positioning
  Summary 4 Henkel Ibérica SA: Competitive Position 2011
Industrias Marca SA in Home Care (spain)
Strategic Direction
Key Facts
  Summary 5 Industrias Marca SA: Key Facts
  Summary 6 Industrias Marca SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Industrias Marca SA: Competitive Position 2011
Johnson Wax Española SA in Home Care (spain)
Strategic Direction
Key Facts
  Summary 8 Johnson Wax Española SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 9 Johnson Wax Española SA: Competitive Position 2011
Kh Lloreda SA in Home Care (spain)
Strategic Direction
Key Facts
  Summary 10 KH Lloreda SA: Key Facts
  Summary 11 KH Lloreda SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 12 KH Lloreda SA: Competitive Position 2011
Persan SA in Home Care (spain)
Strategic Direction
Key Facts
  Summary 13 Persan SA: Key Facts
  Summary 14 Persan SA: Operational Indicators
Company Background
Production
  Summary 15 Persan SA: Production Statistics 2011
Competitive Positioning
  Summary 16 Persan SA: Competitive Position 2011
Procter & Gamble España SA in Home Care (spain)
Strategic Direction
Key Facts
  Summary 17 Procter & Gamble España SA: Key Facts
  Summary 18 Procter & Gamble España SA: Operational Indicators
Company Background
Production
  Summary 19 Procter & Gamble España SA: Production Statistics 2011
Competitive Positioning
  Summary 20 Procter & Gamble España SA: Competitive Position 2011
Reckitt Benckiser España Sl in Home Care (spain)
Strategic Direction
Key Facts
  Summary 21 Reckitt Benckiser España SL: Key Facts
  Summary 22 Reckitt Benckiser España SL: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 23 Reckitt Benckiser España SL: Competitive Position 2011
Spotless Iberia in Home Care (spain)
Strategic Direction
Key Facts
  Summary 24 Spotless Iberia: Key Facts
  Summary 25 Spotless Iberia: Operational Indicators
Company Background
Competitive Positioning
  Summary 26 Spotless Iberia: Competitive Position 2011
Executive Summary
Poor Performance of the Economy Negatively Affects Home Care
Private Label Sees A Rising Share in Home Care
Liquid Detergents Continues Its Unstoppable Advance
Changing Consumer Patterns Benefit Certain Categories
Darker Times Are Yet To Come
Key Trends and Developments
the Economy Pushes Consumers To the Edge
Sustainability and Environmental Care As Key Corporate Policies
Consumers in Times of War... Or Crisis
Make It Quick, Make It Easy, Make It Effective!
the Competition Intensifies
Market Indicators
  Table 18 Households 2006-2011
Market Data
  Table 19 Sales of Home Care by Category: Value 2006-2011
  Table 20 Sales of Home Care by Category: % Value Growth 2006-2011
  Table 21 Home Care Company Shares 2007-2011
  Table 22 Home Care Brand Shares 2008-2011
  Table 23 Penetration of Private Label by Category 2006-2011
  Table 24 Sales of Home Care by Distribution Format: % Analysis 2006-2011
  Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2011
  Table 26 Forecast Sales of Home Care by Category: Value 2011-2016
  Table 27 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
  Summary 27 Research Sources
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