Laundry Care in Croatia

Date: January 19, 2016
Pages: 23
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L29B37C710AEN
Leaflet:

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The introduction of washload markings on packaging for laundry detergents products was initially resisted by some Croatian manufacturers. This was because local companies feared that such markings would make it easy for consumers to see that their products were inferior to multinational brands in terms of the number of washloads per pack. It was only after they managed to develop new products that could be classified as concentrated that these local manufacturers start placing washload markings...

Euromonitor International's Laundry Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Henkel Croatia Doo in Home Care (croatia)
Strategic Direction
Key Facts
Summary 1 Henkel Croatia doo: Key Facts
Summary 2 Henkel Croatia doo: Operational Indicators 2012-2014
Competitive Positioning
Summary 3 Henkel Croatia doo: Competitive Position 2015
Labud Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 4 Labud dd: Key Facts
Summary 5 Labud dd: Operational Indicators 2012-2014
Competitive Positioning
Summary 6 Labud dd: Competitive Position 2015
Saponia Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 7 Saponia dd: Key Facts
Summary 8 Saponia dd: Operational Indicators 2012-2014
Competitive Positioning
Summary 9 Saponia dd: Competitive Position 2015
Executive Summary
Economic Recovery Bolsters Home Care Performance in 2015
Changes in Laundry Care Affect the Entire Home Care Market
Multinationals Continue To Dominate Home Care in Croatia
Home Care Distribution Concentrated in Three Channels
Modest Market Recovery Projected for the Forecast Period
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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