Kitchen Towels - Turkey

Date: May 22, 2010
Pages: 27
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: K826D3E4A2FEN
Leaflet:

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The share of private label increased in 2009 as a result of the financial crisis. To compete with private label, companies invested in new product development and advertising. For example, they tried to attract consumer interest with 3-ply kitchen towels, half sheets, different designs with fruits, flowers, etc. Moreover, they produced multipacks to decrease unit prices and compete with private label.

Euromonitor International's Away from Home Tissues and Hygiene in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Kitchen Towels in Turkey
Euromonitor International
May 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Tissue Products Registers Significant Volume Growth in 2009
Increasing Awareness of Hygiene and Rapid Urbanisation Stimulate Sales
Procter and Gamble Leads Hygiene, Ipek Kagit Leads Tissue Products
Supermarkets/hypermarkets Consolidated Its Leading Position in 2009
Sales Growth Is Expected To Stabilise Over the Forecast Period
Key Trends and Developments
Increasing Share of Private Label Stimulates Discounts, Promotions and New Product Development
Increased Awareness of Hygiene Drives Sales
Celebrity Advertisements Stimulate Sales
Competition Between Companies Keeps Prices Low
Demand for Organic and Environmentally-friendly Products Is Increasing
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Hayat Kimya Sanayi As
Strategic Direction
Key Facts
  Summary 2 Hayat Kimya Sanayi AS: Key Facts
Company Background
Production
  Summary 3 Hayat Kimya Sanayi: Production Statistics 2008
Competitive Positioning
  Summary 4 Hayat Kimya Sanayi: Competitive Position 2009
Ipek Kagit Sanayi Ve Ticaret As
Strategic Direction
Key Facts
  Summary 5 Ipek Kagit Sanayi ve Ticaret AS: Key Facts
  Summary 6 Ipek Kagit Sanayi ve Ticaret: Operational Indicators
Company Background
Production
  Summary 7 Ipek Kagit Sanayi ve Ticaret: Production Statistics 2008
Competitive Positioning
  Summary 8 Ipek Kagit Sanayi: Competitive Position 2009
Lila Kagit As
Strategic Direction
Key Facts
  Summary 9 Lila Kagit AS: Key Facts
Company Background
Production
  Summary 10 Lila Kagit AS: Production Statistics 2008
Competitive Positioning
  Summary 11 Lila Kagit AS: Competitive Position 2009
Ülker Holding As
Strategic Direction
Key Facts
  Summary 12 Ülker Holding: Key Facts
  Summary 13 Ülker Holding: Operational Indicators
Company Background
Production
  Summary 14 Ülker Holding: Production Statistics 2008
Competitive Positioning
  Summary 15 Ülker Holding: Competitive Position 2009
Viking Kagit Ve Seluloz As
Strategic Direction
Key Facts
  Summary 16 Viking Kagit ve Seluloz As: Key Facts
  Summary 17 Viking Kagit ve Seluloz AS: Operational Indicators
Company Background
Production
  Summary 18 Viking Kagit ve Seluloz AS: Production Statistics 2008
Competitive Positioning
  Summary 19 Viking Kagit ve Seluloz AS: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014
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