Kitchen Towels - Taiwan

August 2010 | 23 pages | ID: K758DE09BFCEN
Euromonitor International Ltd

Abstracts

Towards the end of the review period, more companies launched hand towels, an extension from kitchen towels, in which both are marketed as strong, durable and absorbent. Hand towels offer an area of sales opportunity for the category as these leverage recent fears stemming from the H1N1 virus period when the importance of maintaining personal hygiene was emphasised. One example is Kimberly-Clark Taiwan’s Kleenex Hand Towels that shared the same strong, durable and absorbent texture as its...

Euromonitor International's Kitchen Towels in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Economic Downturn Restricts Value Growth for Tissue and Hygiene
Aesthetics and Design Play Increasingly Important Role
Multinationals Lose Share To Domestic Companies in 2009
Supermarkets/hypermarkets Dominate Value Sales for Tissue and Hygiene
Slow Growth Anticipated Over the Forecast Period
Key Trends and Developments
Economic Downturn Continues To Impact Value Growth in 2009
Internet Marketing Gains Increased Prominence
Demographic Changes Set To Direct Manufacturer Strategies
Distribution Trends Set To Evolve
Manufacturers Respond To Rising Consumer Sophistication
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Sources
  Summary 1 Research Sources
Cheng Loong Corp
Strategic Direction
Key Facts
  Summary 2 Cheng Loong Corp: Key Facts
  Summary 3 Cheng Loong Corp: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Cheng Loong Corp: Competitive Position 2009
Everbeauty Corp
Strategic Direction
Key Facts
  Summary 5 Everbeauty Corp: Key Facts
  Summary 6 Everbeauty Corp: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Everbeauty Corp: Competitive Position 2009
Fu Burg Industrial Co Ltd
Strategic Direction
Key Facts
  Summary 8 Fu Burg Industrial Co Ltd: Key Facts
  Summary 9 Fu Burg Industrial Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 Fu Burg Industrial Co Ltd: Competitive Position 2009
Kang Na Hsiung Enterprise Co Ltd
Strategic Direction
Key Facts
  Summary 11 Kang Na Hsiung Enterprise Co Ltd: Key Facts
  Summary 12 Kang Na Hsiung Enterprise Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 13 Kang Na Hsiung Enterprise Co Ltd: Competitive Position 2009
Yuen Foong Yu Paper Enterprise Co Ltd
Strategic Direction
Key Facts
  Summary 14 Yuen Foong Yu Paper Enterprise Co Ltd: Key Facts
  Summary 15 Yuen Foong Yu Paper Enterprise Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 16 Yuen Foong Yu Paper Enterprise Co Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014