Kitchen Towels - Switzerland

August 2010 | 25 pages | ID: KF98B01DD81EN
Euromonitor International Ltd

Abstracts

Unit prices were fairly stable in 2009, recording a slight decline in current value terms. Raw material prices are decreasing, but at the same time the economy is starting to gain momentum. This is serving to make consumers less price sensitive, thus the forecast period is likely to see a return to price rises as consumers choose more expensive, higher quality products.

Euromonitor International's Kitchen Towels in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Not Yet Out of the Trough
Eco-friendly Swiss Consumers?
SCA Scales Up Its Efforts
Retailing Power
Recovery Ahead
Key Trends and Developments
Private Label - A Success Story
Hard Times for 'green' Products
Demographic Shift Sees An Ageing Population
Global Economic Slowdown Hits Tissue and Hygiene Less Severely
Consumers Seek Easy Cleaning Options
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Beiersdorf (switzerland) AG
Strategic Direction
Key Facts
  Summary 2 Beiersdorf (Switzerland) AG: Key Facts
  Summary 3 Beiersdorf (Switzerland) AG: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Beiersdorf (Switzerland) AG: Competitive Position 2009
Cartaseta Friedrich & Co
Strategic Direction
Key Facts
  Summary 5 Cartaseta Friedrich & Co: Key Facts
Company Background
Production
Competitive Positioning
Coop Genossenschaft
Strategic Direction
Key Facts
  Summary 6 Coop Genossenschaft: Key Facts
  Summary 7 Coop Genossenschaft: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 8 Coop Genossenschaft: Competitive Position 2009
Flawa Schweizer Verbandstoff & Wattefabriken AG
Strategic Direction
Key Facts
  Summary 9 Flawa Schweizer Verbandstoff & Wattefabriken AG: Key Facts
Company Background
Production
Competitive Positioning
  Summary 10 Flawa Schweizer Verbandstoff & Wattefabriken AG: Competitive Position 2009
Ivf Hartmann AG
Strategic Direction
Key Facts
  Summary 11 IVF Hartmann AG: Key Facts
  Summary 12 IVF Hartmann AG: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 13 IVF Hartmann AG: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014