Kitchen Towels - Sweden

May 2010 | 26 pages | ID: KA9195BB139EN
Euromonitor International Ltd

Abstracts

Design has become an important aspect within the marketing of kitchen towels and this includes both dispensers as well as the towels themselves. Collaborations with leading designers and temporary launches were new ways of promoting kitchen towels witnessed in 2009. SCA Hygiene Products AB’s kitchen towel brand Edet Torky was the focus of an important development as the company launched a brand-specific dispenser in several different designer options, achieved through collaborations with...

Euromonitor International's Away from Home Tissues and Hygiene in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Kitchen Towels in Sweden
Euromonitor International
May 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Back on Track
Impact of Crisis Fades
SCA Hygiene Products Leads
Grocery Retailers Dominate Distribution
Projected Growth
Key Trends and Developments
Design Moves Into Tissue Products
Growing Optimism About the Economy
Manufacturers Target Growth Areas
Green Trend Continues
More Newborns and Older People
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Celest Paper Ab
Strategic Direction
Key Facts
  Summary 2 Celest Paper AB: Key Facts
  Summary 3 Celest Paper AB: Operational Indicators
Company Background
Production
  Summary 4 Celest Paper AB: Production Statistics 2008
Competitive Positioning
  Summary 5 Celest Paper AB: Competitive Position 2009
Dam Bi Produktion Ab
Strategic Direction
Key Facts
  Summary 6 Dam Bi Produktion AB: Key Facts
  Summary 7 Dam Bi Produktion AB: Operational Indicators
Company Background
Production
  Summary 8 Dam Bi Produktion AB: Production Statistics 2008
Competitive Positioning
  Summary 9 Dam Bi Produktion AB: Competitive Position 2009
Duni Ab
Strategic Direction
Key Facts
  Summary 10 Duni AB: Key Facts
  Summary 11 Duni AB: Operational Indicators
Company Background
Production
  Summary 12 Duni AB: Production Statistics 2008
Competitive Positioning
  Summary 13 Duni AB: Competitive Position 2009
Ellen Ab
Strategic Direction
Key Facts
  Summary 14 Ellen AB: Key Facts
  Summary 15 Ellen AB: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 16 Ellen AB: Competitive Position 2009
Kronosept Ab
Strategic Direction
Key Facts
  Summary 17 Kronosept AB: Key Facts
  Summary 18 Kronosept AB: Operational Indicators
Company Background
Production
  Summary 19 Kronosept AB: Production Statistics 2008
Competitive Positioning
  Summary 20 Kronosept AB: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014