Kitchen Towels - Romania

June 2010 | 28 pages | ID: K6B2A311637EN
Euromonitor International Ltd

Abstracts

The concept of kitchen towels is relatively new in Romania thus over the review period it continued to benefit from novelty status. Also, as it became more established towards the end of the review period, products in this category started to be seen as indispensable in high-income urban households. However, in small towns and rural locations, these products were considered as superfluous to requirements among consumers, especially low-income consumers, who continued to use cloths.

Euromonitor International's Kitchen Towels in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Global Financial Crisis Has Negative Impact in 2009
Consumer Lifestyles in 2009 Characterised by Modernism and Tradition
Procter & Gamble Marketing SRL Continues To Lead in 2009
Expansion of Large Grocery Retailers Boosts Consumer Interest
the Slow Recovery Will Lead To Modest Forecast Growth
Key Trends and Developments
Manufacturers Lean Upon Branded Products To Resist the Crisis
the Global Financial Crisis Has Varied Effects in 2009
Expansion of Large Grocery Retailers Leads To Changes in Purchasing Habits
Ageing Population Has Strong Impact on Consumption
Rural Locations Possess Significant Growth Potential
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Asil SRL
Strategic Direction
Key Facts
  Summary 2 Asil SRL: Key Facts
  Summary 3 Asil SRL: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Asil SRL: Competitive Position 2009
Comceh SA
Strategic Direction
Key Facts
  Summary 5 Comceh SA: Key Facts
  Summary 6 Comceh SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Comceh SA: Competitive Position 2009
Monte Bianco SA
Strategic Direction
Key Facts
  Summary 8 Monte Bianco SA: Key Facts
  Summary 9 Monte Bianco SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 Monte Bianco SA: Competitive Position 2009
Paper Plus SRL
Strategic Direction
Key Facts
  Summary 11 Paper Plus SRL: Key Facts
  Summary 12 Paper Plus SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Pehart SA
Strategic Direction
Key Facts
  Summary 13 Pehart SA: Key Facts
  Summary 14 Pehart SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 15 Pehart SA: Competitive Position 2009
Vrancart SA
Strategic Direction
Key Facts
  Summary 16 Vrancart SA: Key Facts
  Summary 17 Vrancart SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 18 Vrancart SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 16 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 17 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 18 Kitchen Towels Retail Company Shares 2005-2009
  Table 19 Kitchen Towels Retail Brand Shares 2006-2009
  Table 20 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 21 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014