Kitchen Towels - Poland

April 2010 | 28 pages | ID: K3DACB5EDA1EN
Euromonitor International Ltd

Abstracts

Kitchen towels showed a very good performance in 2009. The penetration of usage is growing. Consumers more often decide on larger packages such as four rolls in the package or two XXL rolls. Kitchen towels are more commonly used instead of cloths which are less hygienic and require frequent washing. According to manufacturers, awareness of kitchen towels is increasing and many people regard them as indispensible.

Euromonitor International's Away from Home Tissues and Hygiene in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage:Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Crisis Has Moderate Impact on Polish Economy
Threat of Swine Flu Increases the Emphasis on Hygiene
Multinationals Prevail
Favourable Period for Discounts
Trend for Convenience and Well-being Will Favour Disposable Paper Products
Key Trends and Developments
Individual Consumption Grows Despite of Economic Downturn
Economic Turbulence Favours Sales of Private Label Products
Polish Population Is Expected To Shrink
Multinationals Take the Lead
A/h1n1 Virus Threat Changes the Attitude To Hygiene
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Hanke Tissue Sp Zoo
Strategic Direction
Key Facts
  Summary 2 Hanke Tissue Sp zoo: Key Facts
Company Background
Production
  Summary 3 Hanke Tissue Sp zoo: Production Statistics 2008
Competitive Positioning
  Summary 4 Hanke Tissue Sp zoo: Competitive Position 2009
Harper Hygienics SA
Strategic Direction
Key Facts
  Summary 5 Harper Hygienics SA: Key Facts
  Summary 6 Harper Hygienics SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Harper Hygienics SA: Competitive Position 2009
Hygienika SA
Strategic Direction
Key Facts
  Summary 8 Hygienika SA: Key Facts
  Summary 9 Hygienika SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 Hygienika SA: Competitive Position 2009
Metsä Tissue SA
Strategic Direction
Key Facts
  Summary 11 Metsä Tissue SA: Key Facts
  Summary 12 Metsä Tissue SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 13 Metsä Tissue SA: Competitive Position 2009
Torunskie Zaklady Materialow Opatrunkowych SA (tzmo)
Strategic Direction
Key Facts
  Summary 14 TZMO SA: Key Facts
  Summary 15 TZMO SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 16 TZMO SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014