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Kitchen Towels - New Zealand

September 2010 | 24 pages | ID: KBDE4EC925CEN
Euromonitor International Ltd

US$ 990.00

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Kitchen towels enjoyed good growth in 2009 buoyed by increasing home cooking as consumers opted to stay at home and entertain themselves due to the economic downturn. Despite financial pressure, consumers continued to prefer hygienically-superior kitchen towels instead of turning to traditional ‘clean and wash’ towels. Furthermore, there was strong demand for kitchen towels with improved quality cloth such as quilting texture, extra strength and high level absorbency.

Euromonitor International's Kitchen Towels in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Kitchen Towels market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Slower Growth Continues in 2009
Innovation Shapes Demand
Leading Players Feel Pressure From Private Label
Continued Dominance of Supermarkets/hypermarkets in Retail Distribution
Moderate Growth Prospects Over the Forecast Period
Key Trends and Developments
Depressed Economy Leads To More Budget-conscious Consumers
Competitive Environment Unlikely To Change
Private Label Continues To Show Strength
Slower Birth Rate and Rising Ageing Population
Retail Distribution Shaped by the Grocery Channel
Market Indicators
  Table1 Birth Rates 2004-2009
  Table2 Infant Population 2004-2009
  Table3 Female Population by Age 2004-2009
  Table4 Total Population by Age 2004-2009
  Table5 Households 2004-2009
  Table6 Forecast Infant Population 2009-2014
  Table7 Forecast Female Population by Age 2009-2014
  Table8 Forecast Total Population by Age 2009-2014
  Table9 Forecast Households 2009-2014
Market Data
  Table10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table14 Penetration of Private Label by Sector 2004-2009
  Table15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Abc Tissue Products New Zealand Ltd
Strategic Direction
Key Facts
  Summary 2 ABC Tissue Products New Zealand Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 ABC Tissue Products New Zealand Ltd: Competitive Position 2009
Cottonsoft Ltd
Strategic Direction
Key Facts
  Summary 4 Cottonsoft Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 5 Cottonsoft Ltd: Competitive Position 2009
Nature Baby Ltd
Strategic Direction
Key Facts
  Summary 6 Nature Baby Ltd: Key Facts
Company Background
Production
Competitive Positioning
Orica New Zealand Ltd
Strategic Direction
Key Facts
  Summary 7 Orica New Zealand: Key Facts
Company Background
Production
Competitive Positioning
Sulco Ltd
Strategic Direction
Key Facts
  Summary 8 Sulco Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 9 Sulco Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table19 Kitchen Towels Retail Company Shares 2005-2009
  Table20 Kitchen Towels Retail Brand Shares 2006-2009
  Table21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014


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