Kitchen Towels - Morocco

Date: August 23, 2010
Pages: 21
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: K777342515DEN

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While kitchen towels are still widely regarded as a luxury item in Morocco, over the review period, sales growth was driven by a growing number of urban consumers seeking more modern and convenient products. Despite this development, kitchen towels remained the smallest category within tissue products in 2009, as most Moroccans opted to use cheaper alternatives, such as washable cloths. Ongoing urbanisation, rising disposable income levels and increasing female participation in the workplace,...

Euromonitor International's Kitchen Towels in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Positive Performance Despite Global Recession
Socioeconomic Developments Affect Performance
Small Grocery Retailers Drives Sales
Multinational Companies Lead Sales
Positive Forecast Period Sales Growth Expected
Key Trends and Developments
Global Recession Positively Impacts Morocco
Inbound Tourism Contributes To Sales Growth
Multinational Companies Dominate Sales
Supermarkets/hypermarkets Becomes A Key Distribution Channel
Black Market and Informal Imports Threaten Local Manufacturers
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
  Summary 1 Research Sources
Beric SA
Strategic Direction
Key Facts
  Summary 2 Beric SA: Key Facts
Company Background
Competitive Positioning
  Summary 3 Beric SA: Competitive Position 2009
Brior SA
Strategic Direction
Key Facts
  Summary 4 Brior SA: Key Facts
  Summary 5 Brior SA: Operational Indicators
Company Background
  Summary 6 Brior SA: Production Statistics 2008
Competitive Positioning
  Summary 7 Brior SA: Competitive Position 2009
Laboratorios Indas SA
Strategic Direction
Key Facts
  Summary 8 Laboratorios Indas SA: Key Facts
  Summary 9 Laboratorios Indas SA: Operational Indicators
Company Background
  Summary 10 Laboratorios Indas SA: Production Statistics 2008
Competitive Positioning
  Summary 11 Laboratorios Indas SA: Competitive Position 2009
Narjiss SA Lotus
Strategic Direction
Key Facts
  Summary 12 Narjiss SA Lotus: Key Facts
Company Background
Competitive Positioning
  Summary 13 Narjiss SA Lotus: Competitive Position 2009
Competitive Landscape
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014
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