Kitchen Towels - Mexico

Date: June 22, 2010
Pages: 34
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: KBB3C4AE0C1EN
Leaflet:

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Very much the same as tissues, kitchen towels are equally regarded by the vast majority of the Mexican population as non-essential, “nice to have” products which can be easily replaced by a number of cheaper alternatives. Similarly, when faced by a difficult economic situation, consumers prefer not to spend on these sorts of products, and use their budgets for other basic consumption products. As a result of this perception and the fact that kitchen towels can be easily replaced, combined with...

Euromonitor International's Kitchen Towels in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Kitchen Towels market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Tissue and Hygiene Suffers the Consequences of the Economic Crisis
All Purpose Cleaning Wipes Receives An Unexpected Push From the Ah1n1 Virus Scare
Few Competitors Join A Market Dominated by Kimberly-Clark
Large Chained Grocery Retailers Are Key for Distribution
Uncertainty Is the Norm, But Recovery Is Expected in 2010
Key Trends and Developments
Economic Crisis Drives Down the Whole Tissue and Hygiene Market During 2009
Private Label Gets Stronger Due To the Economic Crisis
Few New Competitors and New Products in the Tissue and Hygiene Market
Underdeveloped Wipes Gets Unexpected Help From the Ah1n1 Virus Scare
Kimberly-Clark Enhances Its Position in Incontinence Products and Remains the Dominant Company
Market Indicators
  Table1 Birth Rates 2004-2009
  Table2 Infant Population 2004-2009
  Table3 Female Population by Age 2004-2009
  Table4 Total Population by Age 2004-2009
  Table5 Households 2004-2009
  Table6 Forecast Infant Population 2009-2014
  Table7 Forecast Female Population by Age 2009-2014
  Table8 Forecast Total Population by Age 2009-2014
  Table9 Forecast Households 2009-2014
Market Data
  Table10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table14 Penetration of Private Label by Sector 2004-2009
  Table15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Copamex Comercial SA De Cv
Strategic Direction
Key Facts
  Summary 2 Copamex SA de CV: Key Facts:
  Summary 3 Copamex SA de CV: Operational Indicators
Company Background
Production
  Summary 4 Copamex SA de CV: Key Facts: Production Statistics 2009
Competitive Positioning
  Summary 5 Copamex SA de CV: Competitive Position 2009
Fábrica De Papel San Francisco SA De Cv
Strategic Direction
Key Facts
  Summary 6 Fábrica de Papel San Francisco SA de CV: Key Facts
Company Background
Production
Competitive Positioning
Fábricas De Papel Potosí SA De Cv
Strategic Direction
Key Facts
  Summary 7 Fábricas de Papel Potosí SA de CV: Key Facts
  Summary 8 Fábricas de Papel Potosí SA de CV: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 9 Fábricas de Papel Potosí SA de CV: Competitive Position 2009
Kimberly-Clark De México SA De Cv
Strategic Direction
Key Facts
  Summary 10 Kimberly-Clark de México SA de CV: Key Facts
  Summary 11 Kimberly-Clark de México SA de CV: Operational Indicators
Company Background
Production
  Summary 12 Kimberly-Clark de México SA de CV: Production Statistics 2008
Competitive Positioning
  Summary 13 Kimberly-Clark de México SA de CV: Competitive Position 2009
Lambi SA De Cv
Strategic Direction
Key Facts
  Summary 14 Lambi SA de CV: Key Facts
Company Background
Production
Competitive Positioning
  Summary 15 Lambi SA de CV: Competitive Position 2009
Mabe, Productos Internacionales SA De Cv
Strategic Direction
Key Facts
  Summary 16 Productos Internacionales Mabe SA de CV: Key Facts
Company Background
Production
Competitive Positioning
  Summary 17 Productos Internacionales Mabe SA de CV: Competitive Position 2009
Procter & Gamble De México SA De Cv
Strategic Direction
Key Facts
  Summary 18 Procter & Gamble de México SA de CV: Key Facts
Company Background
Production
  Summary 19 Procter & Gamble de México SA de CV: Production Statistics 2009
Competitive Positioning
  Summary 20 Procter & Gamble de México SA de CV: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table19 Kitchen Towels Retail Company Shares 2005-2009
  Table20 Kitchen Towels Retail Brand Shares 2006-2009
  Table21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014
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