Kitchen Towels - Kenya

Date: July 22, 2010
Pages: 14
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: KE046C3CCBEEN
Leaflet:

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The use of kitchen towels at home is not common. The larger institutions are the largest users, especially the hotels hence the poor performance in volume since 2007. Furthermore, kitchen towels are still seen as luxury goods and most households tend to use rags and reusable cloths for all their daily needs.

Euromonitor International's Kitchen Towels in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Slowly Changing Lifestyles Sustain Demand
Thrifty Habits Hamper Performance
Local Manufacturers Still Dominate in Kenya
Supermarkets Take Share From Small Grocery Retailers
Further Growth Ahead As Awareness Rises
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
African Cotton Industries Ltd
Strategic Direction
Key Facts
  Summary 2 African Cotton Industries Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 African Cotton Industries Ltd: Competitive Position 2009
Chandaria Industries Ltd
Strategic Direction
Key Facts
  Summary 4 Chandaria industries Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 5 Chandaria Industries Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 16 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 17 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 18 Kitchen Towels Retail Company Shares 2005-2009
  Table 19 Kitchen Towels Retail Brand Shares 2006-2009
  Table 20 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 21 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014
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