Kitchen Towels - Japan

June 2010 | 33 pages | ID: K368BAD5573EN
Euromonitor International Ltd

Abstracts

With the increasing demand for convenience and higher hygiene standards, more people are shifting from traditional kitchen cloths to disposable towels. The multi-usage of disposable kitchen towels is also favoured by many consumers as more people are cooking at home rather than dining-out in order to save money. These are the main reasons for the growing popularity of kitchen towels in Japan. As kitchen towels became more popular, price competition intensified, resulting in a decline in the...

Euromonitor International's Kitchen Towels in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Economic Crisis Continues To Affect Consumption
Demographic Trends Continue To Shape Growth
Domestic Players Remain on Top
Discounting Intensifies During the Economy Downturn
Polarisation of Wealth Undermines Growth
Key Trends and Developments
Economic Instability Affects Spending Patterns
in the Midst of Demographic Change
Hygiene and Safety Are Major Concerns
Convenience Is the Key for Modern Times
Wide Choice for Japanese Consumers
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Daio Paper Corp
Strategic Direction
Key Facts
  Summary 2 Daio Paper Corp: Key Facts
  Summary 3 Daio Paper Corp: Operational Indicators
Company Background
Production
  Summary 4 Daio Paper Corp: Production Statistics 2009
Competitive Positioning
  Summary 5 Daio Paper Corp: Competitive Position 2009
Hakujuji Co Ltd
Strategic Direction
Key Facts
  Summary 6 Hakujuji Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 7 Hakujuji Co Ltd: Competitive Position 2009
Kao Corp
Strategic Direction
Key Facts
  Summary 8 Kao Corp: Key Facts
  Summary 9 Kao Corp: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 Kao Corp: Competitive Position 2009
Lion Corp
Strategic Direction
Key Facts
  Summary 11 Lion Corp: Key Facts
  Summary 12 Lion Corp: Operational Indicators
Company Background
Production
  Summary 13 Lion Corp: Production Statistics 2009
Competitive Positioning
  Summary 14 Lion Corp: Competitive Position 2009
Livedo Corp
Strategic Direction
Key Facts
  Summary 15 Livedo Corp: Key Facts
  Summary 16 Livedo Corp: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 17 Livedo Corp: Competitive Position 2009
Nippon Paper Crecia Co Ltd
Strategic Direction
Key Facts
  Summary 18 Nippon Paper Crecia Co Ltd: Key Facts
  Summary 19 Nippon Paper Crecia Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 20 Nippon Paper Crecia Co Ltd: Competitive Position 2009
Oji Nepia Co Ltd
Strategic Direction
Key Facts
  Summary 21 Oji Nepia Co Ltd: Key Facts
  Summary 22 Oji Nepia Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 23 Oji Nepia Co Ltd: Competitive Position 2009
Pigeon Corp
Strategic Direction
Key Facts
  Summary 24 Pigeon Corp: Key Facts
  Summary 25 Pigeon Corp: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 26 Pigeon Corp: Competitive Position 2009
Procter & Gamble Japan Ltd
Strategic Direction
Key Facts
  Summary 27 Procter & Gamble Japan Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 28 Procter & Gamble Japan Ltd: Competitive Position 2009
Unicharm Corp
Strategic Direction
Key Facts
  Summary 29 Uni-Charm Corp: Key Facts
  Summary 30 Uni-Charm Corp: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 31 Uni-Charm Corp: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014