Kitchen Towels - Italy

June 2010 | 40 pages | ID: K1E8152BF3CEN
Euromonitor International Ltd

Abstracts

The key trend in 2009 was the growing demand for multi-function products, due to the expanded usage of kitchen towels around the home: consumers are not only using kitchen towels for food preparation but also for household cleaning purposes. Marketing campaigns by leading brands such as Tutto (Georgia Pacific), Regina (Soffass) and Foxy (Industrie Cartarie Tronchetti) influenced the wider use of kitchen towels in the home.

Euromonitor International's Kitchen Towels in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Recession Impacts Retail Volume Sales
Private Label Benefits From the Economic Crisis
the Presence of Multinationals Continues To Grow
Grocery Retailers Benefit From Special Offers and Competitive Prices
Future Growth To Be Driven by Innovative Products and An Ageing Population
Key Trends and Developments
Weak Economy Impact Sales
H1n1 Flu Pandemic Influences Sales of Tissues and Afh Paper Towels
Private Label Pressures Branded Manufacturers
Demographic Shifts Change the Focus of Hygiene Product Manufacturers
"green" Products Remain Negligible
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Cartiera Lucchese SpA
Strategic Direction
Key Facts
  Summary 2 Cartiera Lucchese SpA: Key Facts
  Summary 3 Cartiera Lucchese SpA: Operational Indicators
Company Background
Production
  Summary 4 Cartiera Lucchese SpA: Production Statistics 2008
Competitive Positioning
  Summary 5 Cartiera Lucchese SpA: Competitive Position 2009
Fater SpA
Strategic Direction
Key Facts
  Summary 6 Fater SpA: Key Facts
  Summary 7 Fater SpA: Operational Indicators
Company Background
Production
  Summary 8 Fater SpA: Production Statistics 2008
Competitive Positioning
  Summary 9 Fater SpA: Competitive Position 2009
Georgia Pacific SRL
Strategic Direction
Key Facts
  Summary 10 Georgia Pacific Srl: Key Facts
  Summary 11 Georgia Pacific Srl: Operational Indicators
Company Background
Production
  Summary 12 Georgia Pacific Srl: Production Statistics 2008
Competitive Positioning
  Summary 13 Georgia Pacific Srl: Competitive Position 2009
Industrie Cartarie Tronchetti SpA
Strategic Direction
Key Facts
  Summary 14 Industrie Cartarie Tronchetti SpA: Key Facts
  Summary 15 Industrie Cartarie Tronchetti SpA: Operational Indicators
Company Background
Production
  Summary 16 Industrie Cartarie Tronchetti SpA: Production Statistics 2008
Competitive Positioning
  Summary 17 Industrie Cartarie Tronchetti SpA: Competitive Position 2009
Kartogroup SpA
Strategic Direction
Key Facts
  Summary 18 Kartogroup SpA: Key Facts
  Summary 19 Kartogroup SpA: Operational Indicators
Company Background
Production
  Summary 20 Kartogroup SpA: Production Statistics 2008
Competitive Positioning
Kimberly-Clark SpA
Strategic Direction
Key Facts
  Summary 21 Kimberly-Clark SpA: Key Facts
  Summary 22 Kimberly-Clark SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 23 Kimberly-Clark SpA: Competitive Position 2009
Procter & Gamble Italia SpA
Strategic Direction
Key Facts
  Summary 24 Procter & Gamble Italia SpA: Key Facts
  Summary 25 Procter & Gamble Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 26 Procter & Gamble Italia SpA: Competitive Position 2008
SCA Hygiene Products SpA
Strategic Direction
Key Facts
  Summary 27 SCA Hygiene Products SpA: Key Facts
  Summary 28 SCA Hygiene Products SpA: Operational Indicators
Company Background
Production
  Summary 29 SCA Hygiene Products SpA: Production Statistics 2008
Competitive Positioning
  Summary 30 SCA Hygiene Products SpA: Competitive Position 2009
Sisma SpA
Strategic Direction
Key Facts
  Summary 31 Sisma SpA: Key Facts
  Summary 32 Sisma SpA: Operational Indicators
Company Background
Production
  Summary 33 Sisma SpA: Production Statistics 2008
Competitive Positioning
  Summary 34 Sisma SpA: Competitive Position 2009
Soffass SpA
Strategic Direction
Key Facts
  Summary 35 Soffass SpA: Key Facts
  Summary 36 Soffass SpA: Operational Indicators
Company Background
Production
  Summary 37 Soffass SpA: Production Statistics 2008
Competitive Positioning
  Summary 38 Soffass SpA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014