Kitchen Towels - Indonesia

October 2010 | 23 pages | ID: KFB1EC07E50EN
Euromonitor International Ltd

Abstracts

Retail value sales of kitchen towels remained low compared to toilet paper, tissues and paper tableware. The retail price of kitchen towels is significantly higher than other substitute products such as boxed facial tissues and toilet paper. However, kitchen towels are thicker and are better in certain uses such as removing grease, cooking, and hand drying.

Euromonitor International's Kitchen Towels in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Kitchen Towels market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Kitchen Towels in Indonesia
Euromonitor International
October 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Strong Growth Rates in 2009 Despite Global Economic Crisis
Product Launches and Marketing Activities Limited To Economy Brands
Uni Charm Indonesia Led Tissue and Hygiene in 2009
Tissue and Hygiene Players Jumping on Digital Bandwagon
Decelerating Growth Rates Expected To Recover in 2010
Key Trends and Developments
Increasing Popularity of Cheap But Well Known Branded Products
Growing Health and Hygiene Awareness
Emphasis on New and Attractive Packaging Design
Focus of Marketing and Communications on Product Use
Recent Growth of Social Media Opens Up New Avenues of Marketing and Communication Channels
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Charmindo Mitra Raharja Pt
Strategic Direction
Key Facts
  Summary 2 Charmindo Mitra Raharja PT: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 Charmindo Mitra Raharja PT: Competitive Position 2009
Graha Kerindo Utama Pt
Strategic Direction
Key Facts
  Summary 4 Graha Kerindo Utama PT: Key Facts
Company Background
Production
Competitive Positioning
  Summary 5 Graha Kerindo Utama PT: Competitive Position 2009
Pindo Deli Pulp & Paper Mills Pt
Strategic Direction
Key Facts
  Summary 6 Pindo Deli Pulp & Paper Mills PT: Key Facts
Company Background
Production
Competitive Positioning
  Summary 7 Pindo Deli Pulp & Paper Mills PT: Competitive Position 2009
Softex Indonesia Pt
Strategic Direction
Key Facts
  Summary 8 Softex Indonesia PT: Key Facts
Company Background
Production
Competitive Positioning
  Summary 9 Softex Indonesia PT: Competitive Position 2009
Suryamas Mentari Pt
Strategic Direction
Key Facts
  Summary 10 Suryamas Mentari PT: Key Facts
Company Background
Production
Competitive Positioning
  Summary 11 Suryamas Mentari PT: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014