Kitchen Towels - Hungary

June 2010 | 25 pages | ID: KB990676E38EN
Euromonitor International Ltd

Abstracts

The key story is that the growth recorded by kitchen towels both in terms of current value and volume sales is the highest in the tissue and hygiene products market, however many households still use traditional cloths. Premiumisation and the wide range of products help to make kitchen towels the fastest growing channel in the market.

Euromonitor International's Kitchen Towels in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Growing Value Sales
Prices Above the Rate of Inflation
Private Label Forging Ahead Continuously
Supermarkets/hypermarkets Vs Parapharmacies/drugstores
Premiumisation Continues
Key Trends and Developments
Economic Crisis and Recession Still Affect the Retail Trade
Strong Price Competition
Environmental Awareness Is Still in Its Infancy
Private Label Forging Ahead
Supermarkets/hypermarkets Vs Parapharmacies/drugstores
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Bella Hungária Kft
Strategic Direction
Key Facts
  Summary 2 Bella Hungária Kft: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 Bella Hungária Kft: Competitive Position 2009
Forest Papír Kft
Strategic Direction
Key Facts
  Summary 4 Forest Papír Kft: Key Facts
  Summary 5 Forest Papír Kft: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 Forest Papír Kft: Competitive Position 2009
Hartmann-rico Hungária Kft
Strategic Direction
Key Facts
  Summary 7 Hartmann-Rico Hungária Kft: Key Facts
  Summary 8 Hartmann-Rico Hungária Kft: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 9 Hartmann-Rico Hungária Kft: Competitive Position 2009
Nagév Kötszer Kft
Strategic Direction
Key Facts
  Summary 10 Nagév Kötszer Kft: Key Facts
  Summary 11 Nagév Kötszer Kft: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 12 Nagév Kötszer Kft: Competitive Position 2009
Nova Papír Rt
Strategic Direction
Key Facts
  Summary 13 Nova Papír Zrt: Key Facts
Company Background
Production
Competitive Positioning
  Summary 14 Nova Papír Zrt: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014