Kitchen Towels - France

August 2010 | 33 pages | ID: K2D46181808EN
Euromonitor International Ltd

Abstracts

In order to boost sales and improve a mature category such as kitchen towels, manufacturers tried to launch high quality and innovative products, such as Lotus Maestro by Georgia-Pacific France, a re-usable kitchen towel, in November 2009. Even cheaper manufacturers, such as private label, launched decorated products to attract consumers searching for these kinds of products.

Euromonitor International's Kitchen Towels in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
the Economic Context Slows the Growth in the Tissue and Hygiene Market
Bipolarisation Continues in 2009
Procter & Gamble and Georgia-Pacific France Maintain Their Leadership
Consumers Remain Attracted by Grocery Retailers
Hopes for the Future
Key Trends and Developments
the Ageing Population Impacts Tissue and Hygiene Products
Bipolarisation: A Fight Between Private Label and Multinationals
the Relative Impact of the Economic Crisis on the Tissue and Hygiene Market
Brand Extensions: A Key To Success
the Attraction for Green Products Increases
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Georgia-Pacific France
Strategic Direction
Key Facts
  Summary 2 Georgia-Pacific France: Key Facts
  Summary 3 Georgia-Pacific France: Operational Indicators
Company Background
Production
  Summary 4 Georgia-Pacific France: Production Statistics 2009
Competitive Positioning
  Summary 5 Georgia-Pacific France: Competitive Position 2009
Kimberly-Clark Snc
Strategic Direction
Key Facts
  Summary 6 Kimberly-Clark SNC: Key Facts
  Summary 7 Kimberly-Clark SNC: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 8 Kimberly-Clark SNC: Competitive Position 2009
Paul Hartmann SA
Strategic Direction
Key Facts
  Summary 9 Paul Hartmann SA: Key Facts
  Summary 10 Paul Hartmann SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 11 Paul Hartmann SA: Competitive Position 2009
Procter & Gamble France Snc
Strategic Direction
Key Facts
  Summary 12 Procter & Gamble France SNC: Key Facts
  Summary 13 Procter & Gamble France SNC: Operational Indicators
Company Background
Production
  Summary 14 Procter & Gamble France SNC: Production Statistics 2009
Competitive Positioning
  Summary 15 Procter & Gamble France SNC: Competitive Position 2009
Renova SA - Fábrica De Papel De Almonda
Strategic Direction
Key Facts
  Summary 16 Renova SA - Fábrica de Papel de Almonda: Key Facts
  Summary 17 Renova SA - Fábrica de Papel de Almonda: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 18 Renova SA - Fábrica de Papel de Almonda: Competitive Position 2009
SCA Hygiene Products SA
Strategic Direction
Key Facts
  Summary 19 SCA Hygiene Products: Key Facts
  Summary 20 SCA Hygiene Products: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 21 SCA Hygiene Products: Competitive Position 2009
Tifany Industries
Strategic Direction
Key Facts
  Summary 22 Tifany Industries: Key Facts
  Summary 23 Tifany Industries: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 24 Tifany Industries: Competitive Position 2009
Vania Expansion Snc
Strategic Direction
Key Facts
  Summary 25 Vania Expansion SNC: Key Facts
  Summary 26 Vania Expansion SNC: Operational Indicators
Company Background
Competitive Positioning
  Summary 27 Vania Expansion SNC: Competitive Position 2009
Vendôme, Laboratoires
Strategic Direction
Key Facts
  Summary 28 Laboratoires Vendôme: Key Facts
  Summary 29 Laboratoires Vendôme: Operational Indicators
Company Background
Competitive Positioning
  Summary 30 Laboratoires Vendôme: Competitive Position 2009
Vileda France SA
Strategic Direction
Key Facts
  Summary 31 Vileda France SA: Key Facts
  Summary 32 Vileda France SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 33 Vileda France SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014