Kitchen Towels - Egypt

Date: April 23, 2010
Pages: 18
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Kitchen towels remained a relatively small sector in Egypt due to the extremely low purchasing power of the majority of the population. Much of the Egyptian population fall below the poverty line, making it difficult for them to purchase these products where alternatives are available. Most of the lower-income earners purchase toilet paper rolls as they are the cheapest and then use them as kitchen towels, tissues, and many other purposes.

Euromonitor International's Away from Home Tissues and Hygiene in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage:Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Tissue and Hygiene Products Market Continues To Grow Steadily
Wipes Sales Boom in 2009
Procter & Gamble Egypt Sae Dominates the Market
Increasing Distribution Outlets
Forecast Expected To Slow Down
Key Trends and Developments
Distribution Outlets Increase Throughout the Country
Low Purchasing Power Keeps Market From Its Potential
Awareness of Hygiene Remains Low
Increase of Female Working Force
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
  Summary 1 Research Sources
Charpeco Co
Strategic Direction
Key Facts
  Summary 2 Charpeco Co: Key Facts
Company Background
Competitive Positioning
  Summary 3 Charpeco Co: Competitive Position 2009
Easy Beauty Co
Strategic Direction
Key Facts
  Summary 4 Easy Beauty Co: Key Facts
Company Background
  Summary 5 Easy Beauty Co: Production Statistics 2009
Competitive Positioning
  Summary 6   Summary Easy Beauty Co: Competitive Position 2009
Pyramids Paper Mills Sae
Strategic Direction
Key Facts
  Summary 7 Pyramids Paper Mills SAE: Key Facts
Company Background
Competitive Positioning
  Summary 8 Pyramids Paper Mills SAE: Competitive Position 2007
Competitive Landscape
Sector Data
  Table 16 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 17 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 18 Kitchen Towels Retail Company Shares 2005-2009
  Table 19 Kitchen Towels Retail Brand Shares 2006-2009
  Table 20 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 21 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014
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