Kitchen Towels - Colombia

Date: November 23, 2010
Pages: 25
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: KC6E182122BEN

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Kitchen towels experienced strong growth in 2009, albeit to a lower level than during the review period, spurred by innovative product launches. The Scott brand increased its share after launching Duramax technology, which allows the product to be reused up to four times, meaning better value for consumers. Although at first consumers were reluctant to reuse these towels, slowly the idea has gained acceptance. Consumers are seeking practical solutions, which ensured an increase in penetration...

Euromonitor International's Kitchen Towels in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Kitchen Towels market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Kitchen Towels in Colombia
Euromonitor International
November 2010


Executive Summary
Tissue and Hygiene Products Maintains Stability and Growth Despite Economic Turmoil
Cmpc Chile Invests Us$62.5 Million in Colombia
Private Label Remains Strong
Retail Sector and Distribution Channels
Tissue and Hygiene Market Remains Healthy
Key Trends and Developments
Consumers Change Their Purchasing Habits To Cope With the Economic Crisis: the Future of Private Label
Green Marketing Is Still Niche, But Is Growing in Colombia
Family Structure and Roles at Home Are Changing: Women Are the New Influence in Purchasing Habits
Development of New Products: the Increase of Market Share by Players
Consumers: A Way To Educate
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
  Summary 1 Research Sources
Jgb Sa, Laboratorios
Strategic Direction
Key Facts
  Summary 2 Laboratorios JGB SA: Key Facts
  Summary 3 Laboratorios JGB SA: Key Facts
Company Background
  Summary 4 Laboratorios JGB SA: Production Statistics 2007
Competitive Positioning
  Summary 5 Laboratorios JGB SA: Competitive Position 2008
Papeles Nacionales SA
Strategic Direction
Key Facts
  Summary 6 Papeles Nacionales SA: Key Facts
  Summary 7 Papeles Nacionales: Operational Indicators
Company Background
  Summary 8 Papeles Nacionales SA: Production Statistics 2009
Competitive Positioning
  Summary 9 Papeles Nacionales SA: Competitive Position 2009
Tecnoquímicas SA
Strategic Direction
Key Facts
  Summary 10 Tecnoquímicas SA: Key Facts
  Summary 11 Tecnoquímicas SA: Operational Indicators
Company Background
  Summary 12 Tecnoquímicas SA - Tecnosur SA: Production Statistics 2009
Competitive Positioning
  Summary 13 Tecnoquímicas SA: Competitive Position 2009 (GBO level)
Competitive Landscape
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014
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