Kitchen Towels - China

June 2010 | 55 pages | ID: KBB4656CEC2EN
Euromonitor International Ltd

Abstracts

The kitchen towels category remained tiny in 2009, because of high unit prices. However, manufacturers generally think that it is a category with a great deal of potential, with rising incomes and the preference of young consumers for convenient lifestyles. Hence, leading manufacturers such as Hengan Fujian Holding Co Ltd tried to cultivate the demand for kitchen towels, although they were not advertising a great deal, considering cost and income balance. Manufacturers generally offered bundle...

Euromonitor International's Kitchen Towels in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Double-digit Growth Is Witnessed in the Tissue and Hygiene Market
H1n1 Flu Reminds Consumers About Hygiene
Market Consolidation Continues, Due To the Excellent Performance of Both Domestic and Multinational Leading Players
Internet Retailing Remains Niche But Sees Strong Growth
Faster Growth Is Expected in the Forecast Period
Key Trends and Developments
Urbanisation Benefits Sales of Tissue and Hygiene Products
H1n1 Flu Spurs Sales Growth
Fierce Competition Leads To An Acceleration of Promotions
Consolidation Continues in the Current Economic Climate
New Launches Focus on Packaging Innovation
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Region: Value 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2004-2009
  Table 14 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 15 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 17 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
  Table 18 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2009-2014
  Table 19 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Gold Hongye Paper (suzhou Industrial Park) Co Ltd
Strategic Direction
Key Facts
  Summary 2 Gold Hongye Paper (Suzhou Industrial Park) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 Gold Hongye Paper (Suzhou Industrial Park) Co Ltd: Competitive Position 2009
Guangdong Vinda Paper Co Ltd
Strategic Direction
Key Facts
  Summary 4 Guangdong Vinda Paper Co Ltd: Key Facts
  Summary 5 Guangdong Vinda Paper Co Ltd: Operational Indicators
Company Background
Production
  Summary 6 Guangdong Vinda Paper Co Ltd: Production Statistics 2008
Competitive Positioning
  Summary 7 Guangdong Vinda Paper Co Ltd: Competitive Position 2009
Guangdong Zhongshun Paper Industry Group Co Ltd
Strategic Direction
Key Facts
  Summary 8 Guangdong Zhongshun Paper Industry Group Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 9 Guangdong Zhongshun Paper Industry Group Co Ltd: Competitive Position 2009
Hengan Fujian Holding Co Ltd
Strategic Direction
Key Facts
  Summary 10 Hengan Fujian Holding Co Ltd: Key Facts
  Summary 11 Hengan Fujian Holding Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 12 Hengan Fujian Holding Co Ltd: Competitive Position 2009
Hengli Paper Products Co Ltd
Strategic Direction
Key Facts
  Summary 13 Hengli Paper Products Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 14 Hengli Paper Products Co Ltd: Competitive Position 2009
Kimberly-Clark (china) Investment Co Ltd
Key Facts
  Summary 15 Kimberly-Clark (China) Investment Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 16 Kimberly-Clark (China) Investment Co Ltd: Competitive Position 2009
Procter & Gamble (guangzhou) Ltd
Strategic Direction
Key Facts
  Summary 17 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 18 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2009
Shanghai Orient Champion Group
Strategic Direction
Key Facts
  Summary 19 Shanghai Orient Champion Group: Key Facts
Company Background
Production
Competitive Positioning
  Summary 20 Shanghai Orient Champion Group: Competitive Position 2009
Shanghai Uni-Charm Co Ltd
Strategic Direction
Key Facts
  Summary 21 Shanghai Uni-Charm Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 22 Shanghai Uni-Charm Co Ltd: Competitive Position 2009
Yuen Foong Yu Paper Enterprise (kunshan) Co Ltd
Strategic Direction
Key Facts
  Summary 23 Yuen Foong Yu Paper Enterprise (Kunshan) Co Ltd: Key Facts
Company Background
Production
  Summary 24 Yuen Foong Yu Paper Enterprise (Kunshan) Co Ltd: Production Statistics 2008
Competitive Positioning
  Summary 25 Yuen Foong Yu Paper Enterprise (Kunshan) Co Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 20 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 21 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 22 Kitchen Towels Retail Company Shares 2005-2009
  Table 23 Kitchen Towels Retail Brand Shares 2006-2009
  Table 24 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 25 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014