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Kitchen Towels - Belgium

July 2010 | 24 pages | ID: K09B74C5484EN
Euromonitor International Ltd

US$ 990.00

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To support sales in 2009, the main manufacturers invested in added-value products such as super-absorbent and decorated kitchen towels. Still, competition from other tissue and hygiene products, such as napkins and tissues, left kitchen towels firmly in the kitchen. In conjunction with more efficient kitchen towels, this resulted in declining volume sales in 2009.

Euromonitor International's Kitchen Towels in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Market Records Negative Growth Due To Difficult Economic Climate
Incontinence Products Is One of the Main Growth Areas
Major Multinationals Continue To Dominate
the Vast Majority of Retailing Remains Store-based
Overall Negative Value Growth Predicted for the Forecast Period
Key Trends and Developments
Economic Conditions Continue To Impact Consumption Patterns
Demographic Changes Cause A Shift in Demand Between Products
Challenges Posed by Distribution Channels
the Market Is Becoming Greener
Bipolarisation Increases in Belgium
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Bolton Belgium
Strategic Direction
Key Facts
  Summary 2 Bolton Belgium: Key Facts
Company Background
Production
  Summary 3 Bolton Belgium: Production Statistics 2009
Competitive Positioning
  Summary 4 Bolton Belgium: Competitive Position 2009
Duni Benelux BV
Strategic Direction
Key Facts
  Summary 5 Duni Benelux BV: Key Facts
Company Background
Production
Competitive Positioning
  Summary 6 Duni Benelux BV: Competitive Position 2009
Fhp Vileda Scs
Strategic Direction
Key Facts
  Summary 7 FHP Vileda SCS: Key Facts
  Summary 8 FHP Vileda SCS: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 9 FHP Vileda SCS: Competitive Position 2009
Ontex NV
Strategic Direction
Key Facts
  Summary 10 Ontex NV: Key Facts
  Summary 11 Ontex NV: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 12 Ontex NV: Competitive Position 2009
SCA Hygiene Products SA NV
Strategic Direction
Key Facts
  Summary 13 SCA Hygiene Products SA NV: Key Facts
  Summary 14 SCA Hygiene Products SA/NV: Operational Indicators
Company Background
Production
  Summary 15 SCA Hygiene Products SA/NV: Production Statistics
Competitive Positioning
  Summary 16 SCA Hygiene Products SA/NV: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014


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