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Kitchen Towels - Austria

July 2010 | 24 pages | ID: K6A9FF500DEEN
Euromonitor International Ltd

US$ 990.00

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The usage of kitchen towels in Austria is being extended to other areas in homes and is fast turning into an all purpose household cleaner. In line with this trend, the leading player SCA Hygiene Products GmbH reorganised its product portfolio and extended its product range in 2009. The new Zewa Wisch & Weg kitchen towels are said to be even stronger when damp, and the brand is aimed at the growing trend of using kitchen towels in the garage and garden, which demands a stronger paper.

Euromonitor International's Kitchen Towels in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
More Sluggish Performance Due To Trading Down and Demographic Challenges
Incontinence Products Benefit From Ageing Population
Major Brands Stand Firm But Private Label Also Attains Stronger Profile
Discounters Continues To Grow, Posing A Threat To Supermarkets/hypermarkets
Low Growth Expected in the Forecast Period
Key Trends and Developments
Tissue and Hygiene Products Not Immune To the Recession
Polarisation To Premium Brands and Private Label Products
Horeca Sales for Away-from-home (afh) Distribution Still Show Growth
Private Label Grows Stronger in Commodity Products
Discounters Gets A Warmer Welcome
Market Indicators
  Table 1 Birth Rates 2004-2009
  Table 2 Infant Population 2004-2009
  Table 3 Female Population by Age 2004-2009
  Table 4 Total Population by Age 2004-2009
  Table 5 Households 2004-2009
  Table 6 Forecast Infant Population 2009-2014
  Table 7 Forecast Female Population by Age 2009-2014
  Table 8 Forecast Total Population by Age 2009-2014
  Table 9 Forecast Households 2009-2014
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
  Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
  Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
  Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
  Table 14 Penetration of Private Label by Sector 2004-2009
  Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
  Summary 1 Research Sources
Duni Gesmbh
Strategic Direction
Key Facts
  Summary 2 Duni GesmbH: Key Facts
  Summary 3 Duni AB: Operational Indicators
Company Background
Competitive Positioning
  Summary 4 Duni GesmbH: Competitive Position 2009
Lohmann & Rauscher GmbH
Strategic Direction
Key Facts
  Summary 5 Lohmann & Rauscher GmbH: Key Facts
  Summary 6 Lohmann & Rauscher GmbH: Operational Indicators
Company Background
Competitive Positioning
  Summary 7 Lohmann & Rauscher GmbH: Competitive Position 2009
Papstar Österreich Vertriebs AG
Strategic Direction
Key Facts
  Summary 8 Papstar Österreich Vertriebs AG: Key Facts
Company Background
  Summary 9 Papstar Österreich Vertriebs AG: Production Statistics 2008
Competitive Positioning
  Summary 10 Papstar Österreich Vertriebs AG: Competitive Position 2009
Paul Hartmann GmbH
Strategic Direction
Key Facts
  Summary 11 Paul Hartmann GmbH: Key Facts
  Summary 12 Paul Hartmann GmbH: Operational Indicators
Company Background
  Summary 13 Paul Hartmann GmbH: Production Statistics 2009
Competitive Positioning
  Summary 14 Paul Hartmann GmbH: Competitive Position 2009
Competitive Landscape
Category Data
  Table 17 Retail Sales of Kitchen Towels: Value 2004-2009
  Table 18 Retail Sales of Kitchen Towels: % Value Growth 2004-2009
  Table 19 Kitchen Towels Retail Company Shares 2005-2009
  Table 20 Kitchen Towels Retail Brand Shares 2006-2009
  Table 21 Forecast Retail Sales of Kitchen Towels: Value 2009-2014
  Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2009-2014

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