Kao Corp in Retail Tissue and Hygiene (World)

Date: October 23, 2011
Pages: 31
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: KD092C93981EN

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Kao is the second largest Japanese company ranked within the global top 10 in the retail tissue and hygiene market. As a non-core division in its business operations, Kao’s tissue and hygiene products receive less attention as compared to its core beauty and personal care and home care businesses, in terms of product innovation, marketing and advertising, as well as geographic expansion. This report evaluates the challenges Kao’s faced in its domestic market and its short-term growth potential.

Euromonitor International’s Kao Corp in Retail Tissue and Hygiene (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tissue and Hygiene market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Away-From-Home Tissue and Hygiene, Hygiene, Retail Tissue and Hygiene, Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Kao Corp in Retail Tissue and Hygiene (World)
Euromonitor International
October 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
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