Household Green Cleaning Products: Market Research Report

September 2011 | 455 pages | ID: H189EB04488EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Household Green Cleaning Products in US$ Million by the following product segments: General Household Cleaners, and Laundry Cleaners.

The report provides separate comprehensive analytics for US, Canada, Japan, Europe, Asia-Pacific, The Middle East, and Latin America.

Annual estimates and forecasts are provided for the period 2008 through 2017.

The report profiles 113 companies including many key and niche players such as 3M Company, Core Products Company, Inc., Earth Friendly Products, Inc., Ecolab Inc., Ecover, Green Bridge Industries, Inc., Green Earth Technologies, Inc., Method Products Ltd., Nature Clean , Oxi Brite, Inc., SC Johnson & Sons, Inc., Seventh Generation, Inc., Shaklee Corporation, Sunshine Makers, Inc., The Clorox Company, and Unilever NV.

Market data and analytics are derived from primary and secondary research.

Company profiles are mostly extracted from URL research and reported select online sources.

Contents

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Household Green Cleaning Products

2.INDUSTRY OVERVIEW

Household Green Cleaning: A Prelude
Global Outlook – Household Green Cleaning Products Market
Analysis by Geographic Region
Analysis by Product Segment
Geographical Variations in Demand
Green Trend Taking Root in Cleaning Industry
Competition- Cleaning Products Market

Table 1. Global Household Cleaning Products Market (2010): Percentage Share Breakdown By Leading Players -Procter and Gamble Company, Unilever, Reckitt Benckiser, Henkel, S.C. Johnson and Company, Palmolive, Kao Corporation, Clorox, Private Label and Others (includes corresponding Graph/Chart)

3.MAJOR TRENDS & ISSUES

Worldwide Market for Green Solutions to Soar Through Year 2020
Consumer Awareness Spurs Green Cleaning Market
Price and Performance, Major Factors for Green Cleaning Market
Competition Steps up in Green Cleaning Space
Cleaning Wipes Makers Resort to Product Innovation for Survival

Table 2. Global Household Cleaning Wipes Market (2010): Percentage Share Breakdown by Geographic Region- North American, Western Europe, Asia Pacific, Australasia and Others (includes corresponding Graph/Chart)

Detergent Producers Focus on Product Sustainability
Stricter Standards for Green Products
Green Cleaning Trend Encroaches into Cleaning Wipes Market
Green Trend Driving Innovations in Detergent Market
Household Wipes Makers Innovate to Combat Market Stagnation
Limited Market Expansion in Sector
Active Product Innovation in Wet Impregnated Wipes Segment
Green Cleaning Trend Visible in Wipes Market
Manufacturers Introduce New Product Segments
Floor Cleaning and Dry Electrostatic Wipes Products Find Few Takers

4.LEGISLATIVE & REGULATORY ENVIRONMENT

Overview
Global and Regional Ecolabeling, Certification and Standards Agencies
Case for Third Party Certification in Green Cleaning
Performance Testing and Certification
Advantages of Third Party Certification

5.PRODUCT OVERVIEW

Conventional Cleaning Products
Defining Green Cleaning
Common Features Of Green Cleaning Products
Greenwashing
Benefits of Green Cleaning
Health Benefits
Toxic Chemicals Present in Cleaning Products with Primary Use in Cleaning Products and Related Health Related Problems
Economic Benefits
Environmental Benefits
Homemade Green Cleaners
Household Cleaners Product Segments
General Household Cleaners
Household Cleaning Wipes
Laundry Cleaners
Types of Green Cleaners
Enzyme Cleaners
New Technologies in Green Cleaning
Wash Balls - Green Laundry Detergent of the Future
Steam Cleaning - An Emerging Green Technology
Conclusion

6.PRODUCT INTRODUCTIONS

Fresh & Easy Rolls Out Green Things Household Green Cleaning Range
Biotech Medical Launches SpectraSan™ Hungry Enzymes Range
Green Earth Technologies Launches G-CLEAN™
Core Products Rolls Out Green Logic™ Stainless Steel Cleaner
P&G Professional™ Rolls Out ProLine® Floor Care System
Earth Friendly Products Unveils ECOS Auto Dishwashing Gel
UK-based Entrepreneur Launches eco2life Cleaning Products
SC Johnson Rolls Out Windex® Mini Cleaning Concentrates
Replenish Introduces Cleaning Concentrate Mixing and Delivery System
Green Irene Introduces Green Irene Enzyme Cleaners
Dimension 3D Printing Unveils WaveWash Cleaning System
Brightside Products Launches Green Beast Product Range
Pacific Sands Launches Natural Choices™ Refillables™ Product Line
Organic Product Solutions Unveils Natures Solution Range
Easy-Do Products Unveils Green Cleaning Tools
Maxons Restorations Introduces Green Clean™ Services
AkzoNobel Surface Chemistry Launches Berol® HD Cleaner
Ekotribe Introduces Better Life Eco-Friendly Cleaning Products
Earth Friendly Products Introduces DuoDish Detergent
SAPOS Rolls Out Natural Green Cleaning Product Range
Green Cleaners USA™ Introduces Sodium Percarbonate Laundry Cleaner
Green Cleaners USA™ Unveils Best Deck Cleaner™
HealthWay Launches Terafore Range of Green Cleaning Solutions
Seventh Generation Launches Three Novel Natural Cleaning Products
PRIDE Industries Introduces PRIDEClean™ Range
DCL Solutions Introduces Pak-IT Cleaning Products
3M COMPANY UNVEILS GREENER PACKAGING FOR SCOTCH-BRITE™ PRODUCTS
Daimer Industries Introduces New Carpet Cleaners
SeaYu® Enterprises Launches Clean+Green®
Thetford Launches Line of RV Cleaning Products
Clorox Launches Green Works™ Natural Laundry Products
Electrolux Introduces Green Vacuum System
Stratus Building Solutions Launches Green Clean Range
Daimer Industries Launches Eco-Green Tile & Grout Cleaner
Daimer Industries Unveils Eco-Green Carpet Care & Upholstery Cleaner
Daimer Industries Introduces Eco-Green Glass & Multi-Surface Cleaner
Daimer Industries to Introduce Eco-Green® Grease Trap Degreaser & Treatment
Ambrose Building Services Launches Innovative Disinfecting System
WalMart Canada Unveils GreenLine Eco-friendly Range
Sunburst Chemicals Unveils Solid Green Cleaner
Selestial Soap Introduces Liquid Laundry Detergent
Earth Friendly Products Rolls Out EcoBreeze Fabric Freshener
Green Maids of York Introduces Green Cleaning Service
Hain Celestial to Unveil Martha Stewart Green Cleaning Solutions
American Consumer Products Introduces Eco-Friendly Household Cleaning Range
Green Earth Nano Science Launches SolarStucco™
Source Direct Holdings Introduces Green Cleaning Products
Core Products Introduces Cleaning By Colors™ System
Enzyme Industries Unveils Sani-Treet Green Cleaning Solution
Colgate-Palmolive Introduces Eco-friendly Multi-Purpose Cleaner
Motsenbocker Unveils Natural Stain Remover
Kaivac Launches New Cleaning Solution
JML Unveils Doktor Power Green Cleaning Solution
George Foreman Unveils Knock-Out® Household Cleaners
The Clorox Company Launches Green Works™ Cleaners

7.RECENT INDUSTRY ACTIVITY

Union Equity Acquires Bio Fusion Corp
Method Products Partners with Segetis
Green Bridge Industries Inks Agreement with Bio-Clean
Pacific Sands Inks Partnership Agreement with TissueTopia
G-Clean™ Range Receives Eco Options™ Certification from The Home Depot
Wowgreen International Inks Letter of Intent to Acquire Green Bridge Industries
Jane Capital Partners Acquires Greenhome.com
NuEarth Takes Over AB Technology
Green Bridge Industries Takes Over Organic Product Solutions
Green Bridge Industries and Green Bridge Technologies Ink Letter of Intent
Extreme Mobile Coatings to Acquire Clean Marine
TAEC to Establish GEM Cleaning Products Manufacturing Plant
Alcoa Selects Natures Solution™ Cleaning Solutions
P&G’s Tide Coldwater® Receives Green Good Housekeeping Seal
Seventh Generation Signs Distribution Agreement with Walmart
Brightside Products Inks Partnership With AEC CommuniteStore
AkzoNobel Receives DfE for Berol® PBX Stain Remover
Green Bridge Industries Purchases Brightside Products
ERRA Purchases Ergenics
Clorox’s Green Corners 42% of Green Cleaning Market
TWIST Selects Whole Foods Market to Distribute Products
Hain Celestial and Martha Stewart Living Omnimedia Enter into Agreement
ServiceMaster Clean Receives GS-42 Certification
Green Bridge Industries Inks Agreement with SpongeTech®
American Bio-Clean Signs Agreement with Nature of Beauty
Nilfisk-Advance Purchases Cyclone Environmental Technologies
SC Johnson to Purchase Caldera
BabyGanics Secures Financing from Atlas Advisors, New York

8.FOCUS ON SELECT GLOBAL PLAYERS

M COMPANY (US)

Core Products Company, Inc (US)
Earth Friendly Products, Inc. (US)
Ecolab Inc (US)
Ecover (Belgium)
Green Bridge Industries, Inc. (US)
Green Earth Technologies, Inc. (US)
Method Products Ltd. (US)
Nature Clean (Canada)
Oxi Brite, Inc. (Canada)
SC Johnson & Sons, Inc. (US)
Seventh Generation, Inc. (US)
Shaklee Corporation (US)
Sunshine Makers, Inc. (US)
The Clorox Company (US)
Unilever NV (The Netherlands)

9.GLOBAL MARKET PERSPECTIVE

Table 3. World Recent Past, Current & Future Analysis for Household Green Cleaning Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 4. World 10-Year Perspective for Household Green Cleaning Products by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

Household Green Cleaning Products by Product Segments

Table 5. World Recent Past, Current & Future Analysis for General Household Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 6. World 10-Year Perspective for General Household Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

Table 7. World Recent Past, Current & Future Analysis for Laundry Cleaners by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 8. World 10-Year Perspective for Laundry Cleaners by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

10.THE UNITED STATES

A. MARKET ANALYSIS

Current and Future Analysis
Major Market Trends
Concept of Green Cleaning Products Yet to Take Off in a Big Way
Reduction in Consumer Spending Hurts Green Cleaner Sales
Green Cleaning Sector Offers Potential for High Growth
Major Players Aggressively Target Green Cleaning Segment

Table 9. US Household Cleaning Products Market (2010): Percentage Share Breakdown by Leading Manufacturers (includes corresponding Graph/Chart)

Green Cleaning Leaders Suspected of Greenwashing
Lack of Consumer Awareness Poses Major Challenge for Market Penetration
Green Trend in Household Detergents Market Spreads to Surfactants Industry

Table 10. US Surfactants Market (2010): Percentage Share Breakdown of Annual Consumption in Household Cleaners by Product Segments- Laundry Detergents, Dishwashing Detergents, Fabric Softeners and Others (includes corresponding Graph/Chart)

Table 11. US Surfactants Market (2010): Percentage Share Breakdown of Annual Consumption by Major Industries (includes corresponding Graph/Chart)

Government Eco-Seal Initiatives Stimulate Green Cleaning Sector
American Green Cleaning Movement Largely Untouched by Recession
Increasing Awareness About Green Claims Among US Consumers
Rising Demand for Green Dish and Laundry Cleaning Products
Cleaning Industry Responds to Green Consumer Wave
USGBC and EPA Amend Regulations for Eco-friendly Products
More US States Ban Phosphate-Based Household Dish- Cleaning Detergents
Greenwashing Continues to Plague Green cleaning Industry
Green Cleaning Manufacturers Adopt Eco-Friendly Processes
US Consumer Demand for Green Cleaning Products Scales New Heights

Table 12. US Household Cleaners Market (2010): Percentage Breakdown of Annual Sales of Household Cleaners by Product Category (includes corresponding Graph/Chart)

Health Concerns Sway Consumer Sentiment towards Green Cleaning
Competition Heats Up in Green Cleaning Market
US EPA Reviews Position on Green Claims
US Consumers Lag on Green Purchases
Cleaning Product Manufacturers Set Green Standards for Industry
Mainstream Green Products Capture Attention of US Consumers and Retailers
Biocide Industry Increases Focus on Green Cleaning
Household Wipes Market Witnesses Mixed Growth
Government Initiatives Boost Market for Green Cleaners
Ecolabels Gaining Popularity Among Consumers
Regulatory Scenario in the US
US Major Ecolabelling and Certification Organizations
Product Launches
Recent Industry Activity
Key Players

B. MARKET ANALYTICS

Table 13. US Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments – General Household Cleaners and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 14. US 10-Year Perspective for Household Green Cleaning Products by Segments - Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

11.CANADA

A. MARKET ANALYSIS

Current and Future Analysis
Canadian Ecolabelling and Certification Organizations
Major Market Trend
Canada Fails to Seize Green Cleaning Opportunity
Product Introductions
Key Players
The Avmor Group
Nature Clean
Planet People

B. MARKET ANALYTICS

Table 15. Canadian Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments – General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 16. Canadian 10-Year Perspective for Household Green Cleaning Products by Segments – Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

12.JAPAN

A. MARKET ANALYSIS

Current and Future Analysis
Ecolabelling and Certification Organizations in Japan

B. MARKET ANALYTICS

Table 17. Japanese Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments – General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 18. Japanese 10-Year Perspective for Household Green Cleaning Products by Segments – Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

13.EUROPE

A. MARKET ANALYSIS

Current and Future Analysis
Analysis by Country
Analysis by Product Segment
European Ecolabelling and Certification Organizations
Major Market Trend
European Commission Proposes Ban on Phosphate- Based Cleaning Products
Synthetic Surfactants Prohibited in Europe
Regulatory Environment in European Union

B. MARKET ANALYTICS

Table 19. European Recent Past, Current & Future Analysis for Household Green Cleaning Products by Geographic Region – France, Germany, Italy, UK and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 20. European 10-Year Perspective for Household Green Cleaning Products by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, and Rest of Europe Markets for Years 2008, 2011 & 2017 (includes corresponding Graph/Chart)

Table 21. European Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments – General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 22. European 10-Year Perspective for Household Green Cleaning Products by Segments – Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

13A.FRANCE

A. MARKET ANALYSIS

Current and Future Analysis
Key Players

B. MARKET ANALYTICS

Table 23. French Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments – General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 24. French 10-Year Perspective for Household Green Cleaning Products by Segments – Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

13B.GERMANY

A. MARKET ANALYSIS

Current and Future Analysis
Import-Export Scenario

B. MARKET ANALYTICS

Table 25. German Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments – General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 26. German 10-Year Perspective for Household Green Cleaning Products by Segments – Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

13C.ITALY

A. MARKET ANALYSIS

Current and Future Analysis
Major Market Trend
Product Innovation Required to Fuel Growth

B. MARKET ANALYTICS

Table 27. Italian Recent Past, Current and Future Analysis for Household Green Cleaning Products by Segments – General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 28. Italian 10-Year Perspective for Household Green Cleaning Products by Segments – Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

13D.THE UNITED KINGDOM

A. MARKET ANALYSIS

Current and Future Analysis
Major Market Trends
High Price of Green Products Curtails Sector Growth
Sales in Green Products Market to Surge
Competition

Table 29. UK Household Cleaning Products Market (2010): Percentage Market Share of Leading Manufacturers (includes corresponding Graph/Chart)

Product Introductions

B. MARKET ANALYTICS

Table 30. UK Recent Past, Current and Future Analysis for Green Cleaning Products by Segments – General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 31. UK 10-Year Perspective for Green Cleaning by Product Segment – Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

13E.REST OF EUROPE

A. MARKET ANALYSIS

Current and Future Analysis
Product Introductions
Key Players

B. MARKET ANALYTICS

Table 32. Rest of Europe Recent Past, Current and Future Analysis for Green Cleaning Products by Segments – General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 33. Rest of Europe 10-Year Perspective for Green Cleaning by Product Segment – Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

14.ASIA-PACIFIC

A. MARKET ANALYSIS

Current and Future Analysis
Prominent Ecolabelling and Certification Organizations (Asia-Pacific)
Major Market Trend
Australian Consumers Turn to Green Cleaning
Major Players in China

Table 34. Chinese Household Cleaning Products Market (2010): Percentage Market Share of Leading Manufacturers (includes corresponding Graph/Chart)

B. MARKET ANALYTICS

Table 35. Asia-Pacific Recent Past, Current and Future Analysis for Green Cleaning Products by Segments – General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 36. Asia-Pacific 10-Year Perspective for Green Cleaning by Product Segment - Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

15.REST OF WORLD

A. MARKET ANALYSIS

Current and Future Analysis
Major Market Trend
Untapped Green Cleaning Market in Middle East Countries

Table 37. Middle East Household Cleaning Products Market (2010): Percentage Breakdown of Annual Demand for Laundry Detergents, and Dish and Surface Cleaners Segments in Egypt, Iran, Saudi Arabia, Syria, Turkey and Rest of Middle East (RME) Markets. (includes corresponding Graph/Chart)

Product Introduction

B. MARKET ANALYTICS

Table 38. Rest of World Recent Past, Current and Future Analysis for Green Cleaning Products by Segments – General Household Cleaners, and Laundry Cleaners Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2008 through 2017 (includes corresponding Graph/Chart)

Table 39. Rest of World 10-Year Perspective for Green Cleaning by Product Segment – Percentage Breakdown of Dollar Sales for General Household Cleaners, and Laundry Cleaners for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)

Total Companies Profiled: 113 (including Divisions/Subsidiaries - 119)
Region/CountryPlayers
The United States
Canada
Europe
France
Germany
The United Kingdom
Rest of Europe
Asia-Pacific (Excluding Japan)
Middle-East