Household Cleaners: Market Research Report

December 2011 | 96 pages | ID: HEAB80530CCEN
Global Industry Analysts, Inc

Abstracts

The global outlook series on the Household Cleaners Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

Illustrated with 48 fact-rich market data tables, the report offers a rudimentary overview of the industry and highlights latest trends and demand drivers.

Regional markets briefly abstracted and covered include US, Canada, Europe, France, Germany, Italy, United Kingdom, and Russia) Asia Pacific (Japan, Australia, China, India and Indonesia) and Latin America (Brazil and Mexico) The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments.

Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 272 companies worldwide.

Contents

1.GLOBAL MARKET

Household Cleaners- A Market Perspective
Mixed Bag of Opportunities and Challenges for Household Cleaners During Recession

Table 1. World Recent Past, Current and Future Analysis for Household Cleaners Market by Geographic Region – US, Canada, Europe, Asia-Pacific (including Japan), Latin America and Rest of World Markets Independently Analyzed With Annual Revenue Figures in US$ Million for Years 2010 through 2015

Table 2. World 5-Year Perspective for Household Cleaners Market By Geographic Region -Percentage Breakdown of Revenues for US, Canada, Europe, Asia-Pacific (including Japan), Latin America and Rest of World Markets for Years 2011 & 2015

Table 3. Global Household Cleaners Market (2011): Percentage Share Breakdown of Revenues by Segment- Laundry Washing Products, General Purpose Cleaners, Dishwashing Products and Others

Adroit Innovation and Promotional Strategies – Key to Success
Market Seeks New Promotion Channels
Environmental Concerns Sparks Innovation in Product Offerings
Even Packaging Turns Eco-Friendly
Household Cleaners Market Goes Green
Antimicrobial Products – Emerging Trend
Specialty Cleaners: Designed for Specific Purposes
Surface Cleaners Market
All-Purpose Cleaners are the Most Adaptable
Wipe Products
Bleaching Agents on a Declining Trend
Competitive Scenario

Table 4. Leading Players in the Global Household Cleaners Market (2009): Percentage Share Breakdown of Revenues for P&G, Unilever, Reckitt Benckiser PLC, Henkel, S.C. Johnson and Co. and Others

2.STRATEGIC CORPORATE DEVELOPMENTS

3.PRODUCT INTRODUCTIONS/ INNOVATIONS

A REGIONAL MARKET PERSPECTIVE

1.NORTH AMERICA

1A.UNITED STATES

Household Cleaning Products Market: Mature & Stable
Current Scenario

Table 5. US Household Cleaners Market (2011): Percentage Breakdown of Share by Category-Cleaning Wipes, Laundry Products, Multi- Purpose Cleaners, Bleach and Others

Table 6. US Household Cleaners Market (2008): Percentage Breakdown of Share by Leading Producers- S.C. Johnson and Son Inc, P&G, Reckitt Benckiser Plc and Others

Table 7. US Market for All-Purpose Cleaners (2009): Percentage Breakdown of Share by Brands-Pine Sol, Lysol, Clorox Clean-Up and Others

Market Issues and Trends
Convenience - Driving Growth Factor
Demand For Environment-Friendly Disinfectants Continues to be High
Distribution Activities
Supermarkets: The Leading Channel
Selling Through Discount Stores: A Tough Proposition
Marketing Strategies
Packaging: Battle Between Convenience and Concern for the Environment Continues
Packaging for Cleaners
Plastic Bottles: The Most Common Package
Oven Cleaners Come in Cans

Table 8. US Appliance/Oven Cleaning Products Market (2010): Percentage Share Breakdown by Leading Brands- Easy-Off, Easy-Off Fume Free Max, Weiman Cook Top and Others

Promotional Activities
Some Promotional Tools
Leading Players and Competitive Scenario
Emerging Trends
Anti Allergic Positioning
Increased Interest in Green Products
Product Analysis
Floor Cleaners/Wax Removers
The Advent of Fragrant Household Cleaners
Liquid Detergent/Laundry Market

Table 9. US Liquid Laundry Detergent Market (2010): Percentage Breakdown of Share by Brands, Private Label and Others

Table 10. Leading Laundry Additive Producers in the US (2010): Percentage Breakdown of Share for OxiClean, P&G, S.C. Johnson and Son, Reckitt Benckiser and Others

Demand Factors & Pricing Policies
Powder Detergent/Laundry
Strategies and Developments
Dishwashing Detergents
Dishwashing Market Gaining New Heights

Table 11. US Dishwashing Products Market (2011): Percentage Breakdown of Share by Company- P&G and Others

Table 12. Leading US Dishwashing Detergent Brands (2008): Percentage Breakdown of Share for Cascade, Cascade Action Pacs, Electrasol/ Finish Jet Dry Powerball and Others

Table 13. Leading Automatic Dish Washing Detergent Producers in the US (2009): Percentage Breakdown of Share for P&G, Reckitt Benckiser, Colgate-Palmolive, Phoenix Brands and Others

Dishwashing Detergent Products under Regulatory Radar
Home Air Freshener Market

Table 14. US Home Air Freshner Market (2010): Percentage Breakdown of Share by Leading Producers- Brands, Private Label and Others

Product Innovations & Prices
Wipes – An Emerging Category
Product Enhancements
Other Statistics

Table 15. US Market for Chlorine Bleach Products (2010): Percentage Breakdown of Share by Company- Clorox and Others

1B.CANADA

Market Snippets
Dishwashing Market
Increased Penetration of Dishwashers – Driving Demand for Automatic Detergents

Table 16. Dishwashing Products Market in Canada (2010): Percentage Breakdown of Share by Company- Reckitt Benckiser and P&G, and Others

Demand Still Exists for Hand Dishwashing Detergents
Surface and Specialty Cleaners Market
Chlorine Bleach – A Declining Sector

Table 17. Canadian Bleach Market (2010): Percentage Breakdown of Share by Company- Clorox and Others

2.EUROPE

Table 18. European Recent Past, Current & Future Analysis for Household Cleaners Market by Geographic Region – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2015

Table 19. European 5-Year Perspective for Household Cleaners by Geographic Region – Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2011 & 2015

Western Europe – Current Scenario
Key Trends & Issues
Rising Working Women Force – A Key Driving Factor
Fragrance Products On the Rise
Wipes and Rim Liquid In-the-Bowls – Gaining Success
Surface and Specialty Cleaners Market
Dishwashing Market

Table 20. European Market for Dishwashing Products (2010): Percentage Breakdown of Share by Leading Players- Reckitt Benckiser, Unilever, P&G, Henkel, Colgate-Palmolive and Others

Chlorine Bleach – A Mature Sector

Table 21. European Bleach Products Market (2010): Percentage Breakdown of Share by Leading Players- Unilever, P&G, Colgate-Palmolive, Henkel, IWP International Plc and Others

Other Key Statistics:

Table 22. European Market for Laundry Detergents (2010): Percentage Breakdown of Share by Leading Players- P&G, Henkel, Unilever, Others

Table 23. Floor Cleaning Products Market in Europe (2010): Percentage Breakdown of Share by Leading Players-Henkel, Colgate-Palmolive, SC Johnson & Son, Werner & Mertz, Bolton Group, Others

Table 24. Market for Kitchen Cleaning Products in Europe (2010): Percentage Breakdown of Share by Leading Players-Reckitt Benckiser, P&G, Unilever, SC Johnson & Son, KH Lloreda and Others

Table 25. Toilet Care Products Market in Europe (2010): Percentage Breakdown of Share by Leading Players- SC Johnson & Son,Henkel, Unilever, Reckitt Benckiser, Bolton Group and Others

2A.FRANCE

Key Trends and Issues
Easy-to-Use Products On the Rise
Fragrant Products – Driving the Market
Anti Bacterial Products – Promising Good Future
Dishwashing Products

Table 26. Dishwashing Products Market in France (2010): Percentage Breakdown of Share by Company- Unilever France, Reckitt Benckiser France and Colgate-Palmolive France

Table 27. Automatic Dishwashing Detergent Market in France (2009): Percentage Breakdown of Share by Leading Producers- Unilever, Reckitt Benckiser, Ecover, Novamex, Others

Laundry Care Products
Top 3 Companies in the Laundry Care Products Market in France (2010)
Surface Care Products

2B.GERMANY

Market Snippets

Table 28. Household Cleaners Market in Germany (2010): Percentage Breakdown of Share by Brands, Private Label Players and Others

Market Trends and Issues
New Consumer Groups – A Targeting Tool
Five Magic Words
Consumer Behavior – A Key Driving Trend
All-In-One Products – Emerging Concept
Wipes – Emerging Category
Laundry Care Products- A Mature Segment

Table 29. German Laundry Care Products Market (2010): Percentage Breakdown of Share by Brands, Private Label and Others

Dishwashing Products- Profits to Come under Pressure

Table 30. German Dishwashing Products Market (2010): Percentage Breakdown of Share by Company- Henkel Wasch & Reinigungsmittel, Reckitt Benckiser Deutschland and Others

Table 31. Automatic Dishwashing Detergent Market in Germany (2009): Percentage Breakdown of Share by Leading Producers- Reckitt Benckiser, Henkel and Others*

Toilet Rim Liquids – In Demand
Specialist Products – On the Rise

2C.ITALY

Market Snippets

Table 32. Laundry Care Products Market in Italy (2010): Percentage Breakdown of Share by Company- P&G and Others

Market Trends
Convenience – A Key Driving Factor
Dishwashing Market – Gaining Momentum
Surface & Specialty Cleaners

2D.UNITED KINGDOM

Market Snippets

Table 33. UK Market for Household Cleaning Products (2010): Percentage Breakdown of Share by Leading Producers- Brands, Private Label and Others

Table 34. UK Bleach and ToiletCare Products Market (2010): Percentage Share Breakdown of Sales by Leading Producers- Brands, Private Label and Others

Key Trends & Issues
Increasing Demand for Premium Products
Wipes – Key Driving Force
Micro Fiber Products – Key Emerging Category
Natural and Environmental Friendly Products - On the Rise
Detergent and Laundry market
Product Array & Application Areas
New Formulations & Brands

2E.RUSSIA

Household Care Market
Dishwashing Products Market

Table 35. Russian Dishwashing Products Market (2010): Percentage Breakdown of Share by Company- P&G, Nefis Cosmetics and Others

Table 36. Leading Automatic Dish Washing Detergent Producers in the Russia (2009): Percentage Breakdown of Share for Reckitt Benckiser, Henkel, Oricon, McBride and Others

Surface & Specialty Cleaners Market
Chlorine Bleach Market on Downward March
Competitive Landscape
Other Statistics:

Table 37. Russian Laundry Care Products Market (2010): Percentage Breakdown of Share by Company- P&G, Henkel Rus, Nefis Cosmetics and Others

3.ASIA-PACIFIC

Dishwashers Market in Asia – A Niche Sector
Kitchen Cleaners Market – On the Rise
Bleach – Facing Tough Competition
Competitive Scenario

3A.JAPAN

Market Issues and Trends
Busy Lifestyle – A Key Driving Factor
Demand for Antibacterial Products On the Rise
Wipes – An Emerging Category
Dishwashing Products Market – Small Sector
Surface & Specialty Cleaners Market – Key Snapshots
Laundry Care Products Witness Robust Demand

Table 38. Japanese Laundry Care Products Market (2009): Percentage Breakdown of Share by Company- Kao Corp and Others

3B.AUSTRALIA

Surface Cleaners Market
Dishwashing Products Market – Experiencing Growth
Toilet Care Products – Gaining Popularity

3C.CHINA

Synopsis

Table 39. Household Cleaners Market in China (2010): Percentage Breakdown of Share by Segment- Laundry Washing Products, General Purpose Cleaners, Dishwashing Products and Others

Table 40. Household Cleaners Market in China (2009): Percentage Breakdown of Share of Leading Producers- Nice Group, Guangzhou Liby and Others

Housing Reforms – A Driving Factor
Task Specific Products – On the Rise
Soaps Market
Market Trends
Chinese Collar Cleaners Market
Collar Cleaners Context
Chinese Softener Industry
Softeners Market Stand
Chinese Laundry Products Market
Laundry Care Consumption Patterns
Consumption Patterns & Foreign Foray
Rising Demand
Retail Channels Role-Play
Dishwashing Products Market
Toilet Care Products Market

Table 41. Toilet Care Products Market in China (2009): Percentage Breakdown of Share by Leading Players- S.C. Johnson and Son, Guangzhou Blue Moon, Shanghai WhiteCat, Guangzhou Lonkey, Sara Lee and Others

3D.INDIA

Overview

Table 42. Household Cleaners Market in India (2008): Percentage Share Breakdown by Leading Producers- Unilever, Nirma Ltd, P&G and Others

Surface & Specialty Cleaners Market
Dishwashing Products Market
Toilet Cleaners – A Niche sector

Table 43. Indian Toilet Cleaning Products Market (2008): Percentage Share Breakdown of Value Sales by Leading Brands- Harpic, Sanifresh, Kiwi Kleen, Mr Muscle, Domex, Bref and Others

Laundry Care Products Market

Table 44. Indian Laundry Care Products Market (2010): Percentage Breakdown of Share by Company- Hindustan Unilever (HUL) and Others

Competitive Landscape

3E.INDONESIA

Detergent Usage & Variants
Market Conditions
Market Updates
Alkyl Benzene Production Stand
Export Zone

4.LATIN AMERICA

Dishwashers Penetration
Chlorine Bleach – Gaining Momentum
Surface & Specialty Cleaners
Toilet Care Products – A Niche Sector

4A.BRAZIL

Table 45. Household Cleaners Market in Brazil (2010): Percentage Share Breakdown of Revenues by Segment- Laundry Washing Products, General Purpose Cleaners, Dishwashing Products and Others

Table 46. Leading Players in the Brazilian Household Cleaners Market (2008): Percentage Share Breakdown of Revenues for Unilever, Reclkitt Benckiser PLC, S.C. Johnson and Son Inc. and Others

Household Care Market
Soaps and Detergents Market

4B.MEXICO

Dishwashing Products – On the Rise

Table 47. Dishwashing Products Market in Mexico (2010): Percentage Breakdown of Share by Company- P&G de México, Colgate-Palmolive de México and Others

Surface & Specialty Cleaners
Laundry Care Products

Table 48. Laundry Care Products Market in Mexico (2010): Percentage Breakdown of Share by Company- P&G, Fábrica de Jabón La Corona and Others

4C.ARGENTINA

High Penetration of Dishwashers
Global Directory