Homewares in Turkey

May 2023 | 20 pages | ID: HC3069BDA68EN
Euromonitor International Ltd

Abstracts

Homewares in Turkey saw dynamic current value growth in 2022, but this was driven entirely by inordinately high inflation and price increases due to supply chain disruptions. Demand in the category in value terms at constant 2022 prices declined overall. In the face of high prices, consumers reduced the frequency with which they replaced dinnerware, amongst others. Furthermore, in the face of price increases for tin, aluminium, and other metal homewares due to supply chain issues, consumers ofte...

Euromonitor International's Homewares in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Homewares market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HOMEWARES IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for homewares declines at constant 2022 prices
High prices lead consumers to limit the quantity purchased
Launch of private label lines to leverage consumers’ price sensitivity
PROSPECTS AND OPPORTUNITIES
E-commerce expected to see further growth over the forecast period
Price pressures will drive sales of inexpensive homewares
CATEGORY DATA
Table 1 Sales of Homewares by Category: Value 2017-2022
Table 2 Sales of Homewares by Category: % Value Growth 2017-2022
Table 3 Sales of Homewares by Material: % Value 2017-2022
Table 4 NBO Company Shares of Homewares: % Value 2018-2022
Table 5 LBN Brand Shares of Homewares: % Value 2019-2022
Table 6 Distribution of Homewares by Format: % Value 2017-2022
Table 7 Forecast Sales of Homewares by Category: Value 2022-2027
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2022-2027
HOME AND GARDEN IN TURKEY
EXECUTIVE SUMMARY
Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2017-2022
Table 10 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 12 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
Table 14 Distribution of Home and Garden by Format: % Value 2017-2022
Table 15 Distribution of Home and Garden by Format and Category: % Value 2022
Table 16 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources