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Home Improvement in Turkey

June 2022 | 18 pages | ID: H1C5339BB29EN
Euromonitor International Ltd

US$ 990.00

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With people staying at home as a result of lockdowns and remote working and studying following COVID-19, trends for DIY have continues to grow swiftly in 2021. More time spent at home has simply meant more focus on the domestic environment, and people are investing in improvements. In addition, the extra time created by restrictions on travel and socialising has meant that consumers have had more time to engage in home improvement. For many consumers, DIY has become a hobby; prior to the pandemi...

Euromonitor International's Home Improvement in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HOME IMPROVEMENT IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
DIY adoption lifts sector sales
Hygiene issue was a factor in growth
Decline in home sales translates into lower growth in some categories
PROSPECTS AND OPPORTUNITIES
Improved disposable incomes to stimulate the growth
Multi-purpose home paints set for launch
E-commerce set to make further, but slower, gains
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2016-2021
Table 2 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 4 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 5 Distribution of Home Improvement by Format: % Value 2016-2021
Table 6 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026
HOME AND GARDEN IN TURKEY
EXECUTIVE SUMMARY
Home and garden in Turkey registered positive value growth in 2021
Increased unit prices was a major driver of market value growth
The market for home and garden was very fragmented
E-commerce continues to gain
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2016-2021
Table 9 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 11 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 13 Distribution of Home and Garden by Format: % Value 2016-2021
Table 14 Distribution of Home and Garden by Format and Category: % Value 2021
Table 15 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources


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