Henkel in Home Care (World)

Date: September 23, 2011
Pages: 32
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Brief Review
Delivery: E-mail Delivery (PDF)

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Henkel’s market share in Home care has been consistently falling since 2008, hit by the economic downturn. In The company’s leading regional market of Western Europe, It has been facing competition from both market stalwarts such as Procter & Gamble and Unilever and private label products. The fierce competition has led to a downward spiral in prices for all key companies, affecting the value shares for some.

Euromonitor International's Henkel in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Henkel in Home Care (World)
Euromonitor International
September 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Opportunities in Key Categories
Brand Strategy
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