Hair Care in Vietnam

May 2023 | 24 pages | ID: H2E2973505BEN
Euromonitor International Ltd

Abstracts

Hair care saw a slight current value decline in 2021, as lockdowns and less contact with other people meant consumers felt there was less need to wash their hair as often. However, hair care in Vietnam returned to growth in 2022. This was supported by an increase in the frequency of consumers leaving the home as the pandemic eased, and as consumers resumed their full grooming routine. However, overall value sales remained lower than those seen in 2020, with full recovery only expected in 2023.

Euromonitor International's Hair Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hair Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HAIR CARE IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care maintains fairly stable value sales in 2022
Anti-dandruff is one of the key features when choosing shampoos
Hair care is led by global brands
PROSPECTS AND OPPORTUNITIES
Stable growth expected for hair care as new variants are launched
Number of natural products expected to grow, with foaming formulae preferred
Offline channel will remain key for basic products, but e-commerce also important
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2017-2022
Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 6 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 7 LBN Brand Shares of Colourants: % Value 2019-2022
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 9 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 11 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN VIETNAM
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources