Hair Care in Vietnam

April 2024 | 26 pages | ID: H2E2973505BEN
Euromonitor International Ltd

Abstracts

Hair care in Vietnam in 2023 benefitted from improved hygiene and living standards supporting steady volume and current value growth in both urban and rural areas. Products within hair care are diverse and cover all price points, ensuring broad appeal and accessibility. Local consumers are increasingly well-informed and are actively seeking out hair products tailored to their specific hair conditions. As a result, they are more willing to use multiple products to address their individual needs.

Euromonitor International's Hair Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hair Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Hair Care in Vietnam
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

HAIR CARE IN VIETNAM
KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumer awareness of hair and scalp care drives overall category growth in 2023
Unilever maintains overall leadership, and anti-dandruff and scalp care are desirable features for Vietnamese consumers
Players invest in marketing both online and off
PROSPECTS AND OPPORTUNITIES
Rising living standards will boost demand and sustain continued growth for hair care
Category to see enhanced offerings for dandruff treatment and expansion of herbal variants
Modern trade channels will become more important for hair care
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2018-2023
Table 2 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Hair Care: % Value 2019-2023
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 6 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 7 LBN Brand Shares of Colourants: % Value 2020-2023
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 9 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 11 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN VIETNAM
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources