Hair Care - Romania

November 2011 | 28 pages | ID: H3079EB385BEN
Euromonitor International Ltd

Abstracts

Shampoo remains the most popular hair care product and is widely used in both urban and rural areas. Hair treatments such as conditioners or hair masks are less popular in the rural environment, but are increasingly demanded by consumers from urban areas, and are expected to enter rural locations in the near future. Advertising is intense for products from multinationals. This drives up sales and helps product spread in rural areas, as well as the expansion of the retail chains.

Euromonitor International's Hair Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hair Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HAIR CARE IN ROMANIA

Euromonitor International
November 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Hair Care by Category: Value 2005-2010
  Table 2 Sales of Hair Care by Category: % Value Growth 2005-2010
  Table 3 Hair Care Premium Vs Mass % Analysis 2005-2010
  Table 4 Sales of Styling Agents by Type: % Value Breakdown 2006-2010
  Table 5 Hair Care Company Shares 2006-2010
  Table 6 Hair Care Brand Shares by GBN 2007-2010
  Table 7 Styling Agents Brand Shares by GBN 2007-2010
  Table 8 Colourants Brand Shares by GBN 2007-2010
  Table 9 Forecast Sales of Hair Care by Category: Value 2010-2015
  Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2010-2015
  Table 11 Forecast Hair Care Premium Vs Mass % Analysis 2010-2015
Farmec SA in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
  Summary 1 Farmec SA: Key Facts
  Summary 2 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 [Company name]: Competitive Position 2010
Executive Summary
Rural/urban Consumption Gap Offers Strong Growth Potential
Nature-inspired Products Gain Strength
Multinationals Maintain Leading Positions
Expansion of Retailing Will Drive Up Cosmetics' Sales
Key Trends and Developments
Direct Sellers Dominate the Rural Environment
Multinationals Dominant
Middle Income Segment Offers Highest Growth Potential
Pharmacies and Beauty Retailers Increase Share
Increasingly Demanding Consumers
Bio/natural Cosmetics Have A Strong Development Potential
Market Data
  Table 12 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 14 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 16 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 17 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 18 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Definitions
Sources
  Summary 4 Research Sources