Hair Care in Portugal

Date: June 23, 2015
Pages: 28
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H2F3C9D634CEN
Leaflet:

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The economic crisis which continues to plague Portugal, and which has left the majority of Portuguese consumers with lower levels of disposable income, continued to negatively impact hair care in 2014. This motivated many Portuguese consumers to make substantial changes to their purchasing behaviour, specifically encouraging them to reduce or avoid any unnecessary expenditure.

Euromonitor International's Hair Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Hair Care by Category: Value 2009-2014
  Table 2 Sales of Hair Care by Category: % Value Growth 2009-2014
  Table 3 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
  Table 4 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
  Table 5 NBO Company Shares of Hair Care: % Value 2010-2014
  Table 6 NBO Company Shares of Salon Hair Care: % Value 2010-2014
  Table 7 LBN Brand Shares of Hair Care: % Value 2011-2014
  Table 8 LBN Brand Shares of Colourants: % Value 2011-2014
  Table 9 LBN Brand Shares of Salon Hair Care: % Value 2011-2014
  Table 10 LBN Brand Shares of Styling Agents: % Value 2011-2014
  Table 11 LBN Brand Shares of Premium Hair Care: % Value 2011-2014
  Table 12 Forecast Sales of Hair Care by Category: Value 2014-2019
  Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
  Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019
L'Oréal Portugal Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
  Summary 1 L'Oréal Portugal Lda: Key Facts
Competitive Positioning
  Summary 2 L'Oréal Portugal Lda: Competitive Position 2014
Unilever Jerónimo Martins Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
  Summary 3 Unilever Jerónimo Martins Lda: Key Facts
  Summary 4 Unilever Jerónimo Martins Lda: Operational Indicators
Competitive Positioning
  Summary 5 Unilever Jerónimo Martins Lda: Competitive Position 2014
Executive Summary
Beauty and Personal Care Witnesses A Decline in 2014
Time-saving and Simplified Products See Great Success
L'oréal Remains the Undisputed Leader
Natural Concept Influences Product Innovation and Development
Growth Expected for Beauty and Personal Care Over the Forecast Period
Key Trends and Developments
Anti-ageing, Oil-based and Men's Grooming Products Drive Growth
Some Signs of Economic Recovery in 2014
Multifunctionality, Convenience and Optimal Value for Money
Market Data
  Table 15 Sales of Beauty and Personal Care by Category: Value 2009-2014
  Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  Table 23 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
  Summary 6 Research Sources
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