Hair Care - Philippines

July 2010 | 34 pages | ID: H9B6704EDE2EN
Euromonitor International Ltd

Abstracts

In 2009, there was increasing interest in three market segments, men, tweens and teens, and consumers who like to frequently colour and style their hair. Cashing in on the increasing prominence of shampoos specifically made for men, Gillette and Head & Shoulders launched their own brands, competing with the more established Clear. On the other hand, Palmolive and Sunsilk both focus on capturing teens and tweens by using younger celebrities, Kim Chiu and Julia Barretto. Manufacturers have also...

Euromonitor International's Hair Care Products in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Beauty and Personal Care Reports Slower 2009 Growth
Whitening Remains An Underlying Theme in New Product Developments
Unilever Philippines Inc Strengthens Foothold
Direct Selling Becomes A More Significant Channel
Manufacturers To Focus on Market Penetration Over Forecast Period
Key Trends and Developments
Smaller-sized Packaging Expands To New Categories
Direct Selling Eyed by Manufacturers To Increase Its Significance in Distribution
Cosmeceuticals on the Rise, Targeting Whitening Trend
Manufacturers Widen Their Reach To Tap Faster-growing Categories
Masstige Products Focus on Offering Discounts To Stimulate Demand
Market Data
  Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
  Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
  Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
  Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
  Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
  Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
  Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
  Table 8 Penetration of Private Label by Sector 2004-2009
  Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
  Table 10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
  Table 11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
  Table 12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
  Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
  Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Ever Bilena Cosmetics Inc
Strategic Direction
Key Facts
  Summary 2 Ever Bilena Cosmetics Inc: Key Facts
  Summary 3 Ever Bilena Cosmetics Inc: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Ever Bilena Cosmetics Inc: Competitive Position 2009
Green Cross Inc
Strategic Direction
Key Facts
  Summary 5 Green Cross Inc: Key Facts
  Summary 6 Green Cross Inc: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Green Cross Inc: Competitive Position 2009
Hbc Inc
Strategic Direction
Key Facts
  Summary 8 HBC Inc: Key Facts
  Summary 9 HBC Inc: Operational Indicators
Company Background
Competitive Positioning
  Summary 10 HBC Inc: Competitive Position 2009
Lamoiyan Corp
Strategic Direction
Key Facts
  Summary 11 Lamoiyan Corp: Key Facts
  Summary 12 Lamoiyan Corp: Operational Indicators
Company Background
Production
  Summary 13 Lamoiyan Corp: Production Statistics 2009
Competitive Positioning
  Summary 14 Lamoiyan Corp: Competitive Position 2009
Splash Corp
Strategic Direction
Key Facts
  Summary 15 Splash Corp: Key Facts
  Summary 16 Splash Corp: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 17 Splash Corp: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 15 Sales of Hair Care by Subsector: Value 2004-2009
  Table 16 Sales of Hair Care by Subsector: % Value Growth 2004-2009
  Table 17 Hair Care Premium Vs Mass % Analysis 2004-2009
  Table 18 Sales of Styling Agents by Type: % Value Breakdown 2005-2009
  Table 19 Hair Care Company Shares 2005-2009
  Table 20 Hair Care Brand Shares by GBN 2006-2009
  Table 21 Styling Agents Brand Shares by GBN 2006-2009
  Table 22 Colourants Brand Shares by GBN 2006-2009
  Table 23 Salon Hair Care Company Shares 2005-2009
  Table 24 Salon Hair Care Brand Shares by GBN 2006-2009
  Table 25 Hair Care Premium Brand Shares by GBN 2006-2009
  Table 26 Forecast Sales of Hair Care by Subsector: Value 2009-2014
  Table 27 Forecast Sales of Hair Care by Subsector: % Value Growth 2009-2014
  Table 28 Forecast Hair Care Premium Vs Mass % Analysis 2009-2014