Hair Care in Peru

Date: April 28, 2016
Pages: 27
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: HE193D560D8EN
Leaflet:

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In 2015, hair care in Peru recorded growth of 1% in volume terms. In current value terms, growth was 4%, which was lower than the 8% rise in 2014 due to lower economic growth in the country. The category continued to grow dynamically in 2015, with the deceleration of the economy having little impact on this. Shampoo is already a category considered to contain products of a basic necessity and, as such, will continue growing. In addition, Peruvians are very aware of the importance of clean and...

Euromonitor International's Hair Care in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Hair Care by Category: Value 2010-2015
  Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
  Table 5 LBN Brand Shares of Hair Care: % Value 2012-2015
  Table 6 NBO Company Shares of Salon Hair Care: % Value 2011-2015
  Table 7 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  Table 8 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  Table 9 Forecast Sales of Hair Care by Category: Value 2015-2020
  Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Cetco SA in Beauty and Personal Care (peru)
Strategic Direction
Key Facts
  Summary 1 Cetco SA: Key Facts
  Summary 2 Cetco SA: Operational Indicators
Competitive Positioning
  Summary 3 Cetco SA: Competitive Position 2015
Procter & Gamble Peru SRL in Beauty and Personal Care (peru)
Strategic Direction
Key Facts
  Summary 4 Procter & Gamble Peru SRL: Key Facts
  Summary 5 Procter & Gamble Peru SRL: Operational Indicators
Competitive Positioning
  Summary 6 Procter & Gamble Peru SRL: Competitive Position 2015
Unique SA in Beauty and Personal Care (peru)
Strategic Direction
Key Facts
  Summary 7 Unique SA: Key Facts
  Summary 8 Unique SA: Operational Indicators
Competitive Positioning
  Summary 9 Unique SA: Competitive Position 2015
Executive Summary
Beauty and Personal Care Growth Decelerates
Consumers Value Quality Over Price
Store-based Retailing Is Gaining Share Over Direct Sellers
Multi-benefit Products Record the Highest Growth
To Succeed in Peru, Companies Need To Offer A Variety of Pack Sizes
Key Trends and Developments
Retail Is Gaining Ground at the Expense of Direct Sellers
Consumers Are Moving To Premium Products
Market Data
  Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 19 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 10 Research Sources
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