Hair Care in the Netherlands

Date: April 26, 2016
Pages: 37
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: HB9B2EB6658EN
Leaflet:

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Hair care continued to register a positive performance in the Netherlands in 2015 despite being a mature category. With the uncertain economic conditions in the Netherlands, visiting the hair salon on a regular basis is no longer an option for most Dutch consumers. Instead, Dutch consumers are now more interested in styling their own hair at home as this is much cheaper than regular visits to the hairdressing salon. This trend applies mainly to categories such as perms and colourants, where the...

Euromonitor International's Hair Care in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Hair Care by Category: Value 2010-2015
  Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
  Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
  Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
  Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
  Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
  Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
  Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
As Watson (health & Beauty Benelux) in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
  Summary 1 AS Watson (Health & Beauty Benelux): Key Facts
Company Background
  Chart 1 AS Watson (Health & Beauty Benelux): ICI Paris XL in Rotterdam
  Chart 2 AS Watson (Health & Beauty Benelux): Kruidvat in Rotterdam
Internet Strategy
Private Label
  Summary 2 AS Watson (Health & Beauty Benelux): Private Label Portfolio
Competitive Positioning
  Summary 3 AS Watson (Health & Beauty Benelux): Competitive Position 2015
Henkel Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
  Summary 4 Henkel Nederland BV: Key Facts
Competitive Positioning
  Summary 5 Henkel Nederland BV: Competitive Position 2015
L'Oreal Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
  Summary 6 L'Oreal Nederland BV: Key Facts
Competitive Positioning
  Summary 7 L'Oreal Nederland BV: Competitive Position 2015
Unilever Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
  Summary 8 Unilever Nederland BV: Key Facts
Competitive Positioning
  Summary 9 Unilever Nederland BV: Competitive Position 2015
Executive Summary
Beauty and Personal Care Remain Important for the Dutch
Widespread Use of Price Promotions Hinders Value Growth in Beauty and Personal Care
International Brands Continue To Dominate Beauty and Personal Care
Convenience An Important Consideration in New Product Developments
the Uncertain Economic Environment Likely To Hamper Value Growth
Key Trends and Developments
Heavy Promotional Activity Deter Value Growth in Beauty and Personal Care
Natural Look Drives Growth in Beauty and Personal Care
Retail Distribution Shifts Towards Internet Retailing, Discounters and Variety Stores
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 10 Research Sources
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