Hair Care in Kenya

Date: June 22, 2017
Pages: 23
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H14A2CBEDC1EN
Leaflet:

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The continued popularity of hair care among the country’s working middle-class and young population promoted value sales of skin care in Kenya in 2016. Additionally, increased internet access, international travel and educational articles in the media, promoted hair care’s growth over the review period. Moreover, new product development provided a wide range of hair care products from which consumers could select during the review period.

Euromonitor International's Hair Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Hair Care by Category: Value 2011-2016
  Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
  Table 4 NBO Company Shares of Hair Care: % Value 2012-2016
  Table 5 LBN Brand Shares of Hair Care: % Value 2013-2016
  Table 6 NBO Company Shares of Salon Hair Care: % Value 2012-2016
  Table 7 LBN Brand Shares of Salon Hair Care: % Value 2013-2016
  Table 8 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
  Table 9 Forecast Sales of Hair Care by Category: Value 2016-2021
  Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
  Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Pz Cussons East Africa Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
  Table 12 Summary: PZ Cussons East Africa Ltd Key Facts
Competitive Positioning
  Summary 1 PZ Cussons East Africa Ltd: Competitive Position 2016
Executive Summary
Strong Growth Witnessed Over the Review Period for Overall Market
Strong Advertising Drives Sales Higher in 2016
Multinationals Continue To Lead in 2016
Strong Shift Towards Natural Ingredients Continues To Dominate New Product Development in 2016
Growth Expected Over the Forecast Period
Market Data
  Table 13 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 14 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 15 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 16 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 17 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 18 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 19 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 20 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
  Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 2 Research Sources
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