Hair Care in Nigeria

May 2023 | 23 pages | ID: H201F9F22F9EN
Euromonitor International Ltd

Abstracts

Despite being a large category, hair care posted one of the weakest current retail value performances in beauty and personal care in 2022. One key challenge for the landscape has been the wide availability of cheaper counterfeit brands, which have attracted consumers struggling with high inflationary conditions during 2022. The increasing usage of wigs and hair extensions has also been a major factor in reducing demand, particularly for perms and relaxants, the largest hair care category. Consum...

Euromonitor International's Hair Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hair Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HAIR CARE IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Counterfeit brands and hair extensions limits the performance of hair care
Salon professional hair care performs poorly as consumers use at-home treatment
Dark & Lovely remains the most popular brand but is losing retail value share
PROSPECTS AND OPPORTUNITIES
Economic improvements and stable unit prices drive positive retail volume growth
Growing adoption of natural hair drives sales of conditioners and treatments
Perms and relaxants challenged by preference for wigs and hair extensions
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2017-2022
Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
Table 5 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 6 LBN Brand Shares of Colourants: % Value 2019-2022
Table 7 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 9 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN NIGERIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources