Hair Care in Hungary

Date: April 28, 2017
Pages: 35
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H73F7C69040EN
Leaflet:

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Hair care continued to recover from the decline seen in the years of economic crisis, and saw stable growth in 2016. However, categories recorded different rates of growth. Purchasing started to shift towards premium and multifunctional products as consumers demanded the best quality or the best price-value ratio. Whilst the penetration of shampoos is practically 100% in Hungary, conditioners and other special hair care products are less frequently used; thus multifunctional products can attract...

Euromonitor International's Hair Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Hair Care by Category: Value 2011-2016
  Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
  Table 4 NBO Company Shares of Hair Care: % Value 2012-2016
  Table 5 NBO Company Shares of Salon Hair Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Hair Care: % Value 2013-2016
  Table 7 LBN Brand Shares of Colourants: % Value 2013-2016
  Table 8 LBN Brand Shares of Salon Hair Care: % Value 2013-2016
  Table 9 LBN Brand Shares of Styling Agents: % Value 2013-2016
  Table 10 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
  Table 11 Forecast Sales of Hair Care by Category: Value 2016-2021
  Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
  Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Avon Cosmetics Hungary Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
  Summary 1 Avon Cosmetics Hungary Kft: Key Facts
  Summary 2 Avon Cosmetics Hungary Kft: Operational Indicators
Competitive Positioning
  Summary 3 Avon Cosmetics Hungary Kft: Competitive Position 2016
Coty Hungary Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
  Summary 4 Coty Hungary Kft: Key Facts
  Summary 5 Coty Hungary Kft: Operational Indicators
Competitive Positioning
  Summary 6 Coty Hungary Kft: Competitive Position 2016
L'Oréal Magyarország Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
  Summary 7 L'Oréal Magyarország Kft: Key Facts
  Summary 8 L'Oréal Magyarország Kft: Operational Indicators
Competitive Positioning
  Summary 9 L'Oréal Magyarország Kft: Competitive Position 2016
Executive Summary
the Overall Market Sees Growth Thanks To Economic Upturn
Special Offers and Shopping Weekends Attract Consumers
Retail Channels Are in Competition With One Another
High-tech, Multifunctional, Pampering New Products Attract Consumers
Positive Outlook for the Forecast Period, With More Premiumisation Expected
Key Trends and Developments
Discount Coupons and Shopping Weekends Create Interest in 2016
the Growing Role of Private Label and Its Effect on Distribution
Consumers Look for Innovation and New Products in Beauty and Personal Care
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
  Table 22 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
  Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
  Summary 10 Research Sources












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