Hair Care in Greece

Date: May 4, 2018
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: HA75E4E4DACEN
Leaflet:

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Hair care in 2017 was characterised by two contradicting trends, which are predicted to continue in the forecast period: on the one hand, product innovation and premiumisation with trends from salons reaching the mass market and a focus on a natural positioning; on the other hand, extensive promotional activity and value depreciation.

Euromonitor International's Hair Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
'natural' Trend and Premiumisation Amid Ongoing Price Wars
Volume Growth for Colourants Amid A Rising DIY Trend
Sophistication Trends and E-commerce Benefit Salon Professional Hair Care
Competitive Landscape
L'oréal Leads Hair Care, Followed by Procter & Gamble and Henkel
Multiple Launches With A Natural Positioning
Category Data
  Table 1 Sales of Hair Care by Category: Value 2012-2017
  Table 2 Sales of Hair Care by Category: % Value Growth 2012-2017
  Table 3 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
  Table 4 NBO Company Shares of Hair Care: % Value 2013-2017
  Table 5 NBO Company Shares of Salon Hair Care: % Value 2013-2017
  Table 6 LBN Brand Shares of Hair Care: % Value 2014-2017
  Table 7 LBN Brand Shares of Colourants: % Value 2014-2017
  Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
  Table 9 LBN Brand Shares of Styling Agents: % Value 2014-2017
  Table 10 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
  Table 11 Forecast Sales of Hair Care by Category: Value 2017-2022
  Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
  Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Executive Summary
Crisis Increases the Popularity of Bargain-hunting
Ongoing Promotional Intensity Puts Pressure on Value Sales
L'oréal Leads A Market Dominated by Multinational Companies
Products With A Natural Positioning Remain in the Spotlight
Beauty and Personal Care To Stabilise at Low Levels Amid Ongoing Price Wars
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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