Hair Care in Brazil

Date: May 15, 2017
Pages: 36
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H7E5BBF9C70EN
Leaflet:

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Brazil is a country with a high level of ethnic diversity, and has a long history of immigration from Africa, Europe, Japan and Middle East. This is one of the reasons that most commonly justifies the large variety of hair care products, which are intended for all types of hair. Historically, Brazil has a strong demand for hair relaxants. But gradually the industry is offering more options for African-Brazilian consumers, as seen in 2016 with the boom of curly, coily and tightly coiled hair, whi...

Euromonitor International's Hair Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Hair Care by Category: Value 2011-2016
  Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
  Table 4 NBO Company Shares of Hair Care: % Value 2012-2016
  Table 5 NBO Company Shares of Salon Hair Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Hair Care: % Value 2013-2016
  Table 7 LBN Brand Shares of Colourants: % Value 2013-2016
  Table 8 LBN Brand Shares of Salon Hair Care: % Value 2013-2016
  Table 9 LBN Brand Shares of Styling Agents: % Value 2013-2016
  Table 10 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
  Table 11 Forecast Sales of Hair Care by Category: Value 2016-2021
  Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
  Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
  Summary 1 Botica Comercial Farmacêutica Ltda: Key Facts
  Summary 2 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
  Chart 1 Botica Comercial Farmacêutica Ltda: O Boticário in Shopping West Plaza (São Paulo)
Internet Strategy
Private Label
  Summary 3 Botica Comercial Farmacêutica Ltda: Private Label Portfolio
Competitive Positioning
  Summary 4 Botica Comercial Farmacêutica Ltda: Competitive Position 2016
Coty Brasil Indústria E Comércio De Cosméticos Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
  Summary 5 Coty Brasil Indústria E Comércio De Cosméticos Ltda: Key Facts
Competitive Positioning
  Summary 6 Coty Brasil Indústria E Comércio De Cosméticos Ltda: Competitive Position 2016
Natura Cosméticos SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
  Summary 7 Natura Cosméticos SA: Key Facts
  Summary 8 Natura Cosméticos SA: Operational Indicators
Competitive Positioning
  Summary 9 Natura Cosméticos SA: Competitive Position 2016
Unilever Brasil Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
  Summary 10 Unilever Brasil Ltda: Key Facts
  Summary 11 Unilever Brasil Ltda: Operational Indicators
Competitive Positioning
  Summary 12 Unilever Brasil Ltda: Competitive Position 2016
Executive Summary
With Small Value Growth in 2016, Beauty and Personal Care Posts A Strong Volume Decline
2016, A Challenging Year Marked by the Trading-down Process
Unilever Brasil Ltda Holds the First Position
Product Launches Are Concentrated in Colour Cosmetics, Fragrances and Hair Care Concentrate
Positive Outlook for Beauty and Personal Care
Key Trends and Developments
Trading Down Intensifies in Beauty and Personal Care During 2016
Leading Players Invest in Beauty and Personal Care Despite the Economic Slowdown
Beauty Specialist Retailers Increases Faster But Direct Selling Still Leads Value Sales
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
  Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
  Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
  Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
  Table 22 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
  Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
  Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
  Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
  Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 13 Research Sources
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